Senior Communications Specialist - PR & Communications

Zurn Elkay Water Solutions•Milwaukee, WI

About The Position

The Senior Communications Specialist is responsible for elevating the visibility of Zurn Elkay and its trade brands by developing and implementing a proactive media relations strategy with trade press, industry media, and local community press. This role involves telling the Zurn Elkay story internally by producing compelling, journalistic-style content for associates and representatives, ensuring they are informed, connected, and engaged through news stories, personal profiles, and product updates. The position also supports broader corporate communications priorities, contributing creative storytelling to make an impact.

Requirements

Bachelor's Degree in Communications, Public Relations, English, Marketing, Advertising, Journalism or a related field
5+ years of relevant experience in a corporate or agency setting
Proficiency in AP Style, Microsoft Word, Excel, SharePoint and PowerPoint
Familiarity with PR and social media platforms preferred
Strong interpersonal skills, openness to feedback, and a collaborative mindset
Strategic and conceptual thinker with exceptional verbal and written communication skills
Highly organized and detail-oriented, with strong project and time management skills
Self-motivated and proactive
Excels in a collaborative, fast-paced, team-oriented environment
Owns the draft through completion, building consensus and agreement
Deep understanding of best practices in tagging, keyword usage, headline creation and basic search optimization

Nice To Haves

Familiarity with PR and social media platforms

Responsibilities

Develop and implement a proactive media relations strategy with trade press, industry media, and local community press.
Produce compelling, journalistic-style content for internal communications channels for associates and representatives.
Support broader corporate communications priorities with strong, creative storytelling.
Craft and deliver compelling trade press pitches and releases that enhance Zurn Elkay’s reputation for sustainability, innovation, and performance.
Position the company and its leaders as credible thought leaders in the water solutions, plumbing, and building products space.
Write, edit, and distribute press releases, media advisories, fact sheets, Q&As, bylined articles, and other materials aligned with corporate messaging and AP style.
Support corporate communications initiatives by identifying opportunities for positive media coverage and strengthening the company's narrative.
Coordinate media outreach and prepare subject matter experts for trade shows and other events.
Develop and manage content strategy for internal communications channels and corporate/trade brand blogs.
Research, interview, and write engaging content for Zurn Elkay’s associates and representatives.
Collaborate with HR, marketing, lead generation, commercial, and business unit leaders on corporate communications initiatives.
Craft testimonials and case studies reflecting successful implementation of products and solutions.
Monitor, track, and report on media coverage and industry trends.
Manage deadlines, priorities, and multiple concurrent assignments with attention to detail.
Edit and proofread communications for grammar, spelling, punctuation, AP style, clarity, and consistency.
Uphold style and messaging guidelines to protect and strengthen the brand.