Senior Communications & Marketing Specialist (English Services) (Telework/Hybrid)

CBC/Radio-Canada•St. John's, NL

4d•Hybrid

About The Position

CBC Atlantic is seeking a Senior Communications and Marketing Specialist to join the CBC Marketing, Communications and Brand team in St. John’s, NL. This role involves implementing marketing and communications strategies to support CBC’s digital, radio, and television programming across Atlantic Canada and Quebec. The ideal candidate is passionate about storytelling, relationship building, understands diverse demographics, and thrives in a fast-paced environment. This is a permanent, hybrid position requiring an in-office presence in the St. John’s station, with the ability to travel for community events and work at various locations across the region.

Requirements

Post-secondary certificate, diploma, or a university degree in Communications/Public Relations or Marketing, or an equivalent combination of education, training, and experience.
Five or more years of experience in communications, public relations, and/or marketing.
A strong proven connection to the communities served across the Atlantic region, and experience developing strategies to connect with new, younger, and more diverse audiences.
Superior writing, editing, and proofreading skills, working knowledge of a wide range of communications and marketing materials and tactics, and ability to adapt writing for different audiences and platforms.
Strong organization and time management skills with the ability to manage multiple projects on tight deadlines and with attention to detail.
Demonstrated ability to plan and coordinate events, both in-person and virtual, including development of critical path, run of show, and briefing documents, and understanding of budget management.
Demonstrated public speaking and networking skills.
Superior social media marketing skills, with a keen understanding of digital/social trends and demonstrable success in creating social media content (filming, editing, posting according to brand guidelines), executing strategies/campaigns, and managing business channels.
Ability to leverage research data to drive marketing decisions.
Experience with Google Suite tools (Docs, Drive, Sheets, Slides, Calendar, Meet).
Experience with Dash Social or other social media tools, and video editing tools with an understanding of creation, editing, captions for social media content purposes.
Flexibility in work hours as workflow demands, including the ability to work shift work, including evenings, weekends, and holidays, as required.
Availability to travel across the team’s region for short periods if required.
A valid driver’s licence as well as a driving record that meets the minimum requirements of CBC/Radio-Canada's insurance company is considered an asset.
Knowledge of languages other than English is considered an asset, particularly French.

Nice To Haves

Experience with Adestra or other newsletter building tools is an asset.

Responsibilities

Advancing strategic objectives to grow CBC’s connections with younger, diverse audiences, creating strategies to identify new audiences and reach people where they are, both in-person and online.
Leading and developing community engagement activities for CBC in the Atlantic region, including working closely with community partners and editorial colleagues on station initiatives, outreach opportunities, community events, and stakeholder engagement.
Developing, implementing, and monitoring strategic integrated marketing plans to promote the CBC brand, programming, and initiatives across all platforms (social, digital, radio, TV).
Collaborating with cross-functional teams and departments to develop and generate strategic campaigns that attract target audiences and foster meaningful engagement.
Creating and implementing innovative social media strategies to deepen community connection and promote awareness and attendance for campaigns and events with new audiences.
Creating strategies to identify new audiences, create tailored on-line experiences, foster brand engagement, and enable community connection.
Developing reports demonstrating campaign successes as well as identifying key learnings.
Collaborating with marketing communications teams across CBC to elevate national priorities and campaigns while supporting editorial objectives and journalism standards and practices.
Cultivating and managing relationships with internal and external partners, including community members, partner organizations, and vendors.