Senior Communications Lead

PNC•Washington, DC

3d•$91,000 - $202,800•Onsite

About The Position

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As a Senior Communications Lead within PNC's Corporate Communications organization, you will be based in Pittsburgh, PA, Philadelphia, PA, Washington D.C., or New York City, NY. We are seeking a Senior Communications Lead to help prepare for, monitor and manage a wide variety of issues, including those that pose reputational risk, and proactively promote and amplify the company’s story to key stakeholders. The right candidate will have hands-on experience managing sensitive issues for a publicly-traded company, including working directly with the press, and a broad understanding of the business, public policy, and media landscapes today. This individual will support Issues Management and Corporate Reputation efforts across Corporate Responsibility and Regional business segments, partnering with key stakeholders to proactively address risks, manage communications, and strengthen the organization’s reputation. PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals. PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

Requirements

Roles at this level typically require a university / college degree.
Industry relevant experience is typically 8+ years.
In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.
Bachelors
No Required Certification(s)
No Required License(s)
Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Nice To Haves

Higher level education such as a Masters degree, PhD, or certifications is desirable.
Branding
Change Management
Creative Process
Design Thinking
Digital Marketing
Media Relations
Prioritization
Strategic Communication Planning
Strategic Planning
Copywriting and Editing
Decision Making and Critical Thinking
Effective Communications
Influencing
Media Channel Management
Organizational Communications
Planning: Tactical
Strategic

Responsibilities

Establishes the strategic direction for communications while providing leadership and guidance on key initiatives, content/channels, and the prioritization of work on the team.
Effectively partners with business leadership teams to develop communication strategies; plans, researches, and develops content for complex communications initiatives.
Identifies issues and opportunities, serves as trusted advisor to organization on all aspects of communication, and engages other parts of the organization to ensure strategic alignment, clarity, and accuracy of message.
Leverages data-driven insights to provide strategic guidance to business leadership, influencing outcomes and decisions to best support the business strategy.
Ensures data collected is synthesized and leveraged effectively to provide appropriate insights.
Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners.
Leads partnership with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.