Senior Communications Advisor

Meridian Credit Union • Toronto, ON

2d • Hybrid

About The Position

As the strategic communications lead for Wealth and Business Banking lines of business, as well as the Digital and Marketing portfolio, this role provides enterprise-level counsel and communications delivery across a broad portfolio to engage, inform, and inspire employees and business executives. The successful candidate will serve as the primary communications advisor to the Wealth, Business Banking, Digital and Marketing departments and their leadership teams. This role is pivotal in shaping and executing thought leadership, external and internal communications and engagement, and reputational strategies that support Meridian’s enterprise initiatives.

Requirements

• 7 to 10 years of progressive experience in corporate communications, preferably in financial services or regulated industries.
• Experience developing, implementing and measuring communication plans.
• Excellent communications skills, written and verbal across multiple formats and channels.
• Excellent proofreading/copy editing skills with attention to details.
• Ability and willingness to take initiative and demonstrate leadership and project management skills.
• Build trust and alignment across diverse teams and stakeholders and have ability to work with minimal supervision and as part of a team.
• Leverage tools like Microsoft Copilot and low-code platforms to streamline workflows and enhance communication delivery.
• Distill complex business strategies into clear, actionable insights.
• Use analytics to measure impact and inform strategy.
• Embrace change and continuously seek new ways to improve communication effectiveness.
• Comfort learning and adopting new digital tools, with an openness to using AI‑enabled technology to enhance productivity, accuracy, and the Member experience.

Nice To Haves

• Branch banking, retail or wealth communications experience is an asset.
• Experience with low/no code tools like the Microsoft Power Platform and generative AI productivity tools like Microsoft Copilot is considered an asset.

Responsibilities

• Act as a communications advisor to the Wealth, Business Banking and Marketing and Digital executives and teams, providing ongoing communications counsel, planning, support and advice.
• Develop, execute and measure effectiveness of integrated communications strategies, including external and internal communications, employee engagement and change communications, aligned with business goals and enterprise priorities.
• Lead executive visibility and thought leadership initiatives, including messaging and briefing development, speechwriting, op-eds, internal and external messaging for town halls, newsletters, video planning, scripting and editing, internal and external announcements and events, intranet, and surveys.
• Collaborate with External Communications and Marketing teams to leverage social media channels to amplify line of business and Member messaging.
• Work with leaders as spokespeople to develop social media content and execute through employee sharing platforms to foster thought leadership.
• Provide ongoing counsel on Member facing communications, including identifying, coordinating and executing key Member communications in response to current events as required.
• Continually identify new communications opportunities for storytelling progress and success of business and support functions units, while collaborating with Senior Communications Advisor for Retail, ensuring alignment of communications strategies and plans.
• Lead corporate communications programs that integrate line of business messaging and milestones. Partner with Change Management on communication of large projects/initiatives, and provide ongoing counsel and communications tools to support operational communications.
• Develop compelling, clear, and concise communications for advisor and all employee audiences, including memos, scripts, intranet articles, videos, leadership toolkits, town hall presentations, Q&As, surveys, etc.
• Event management for strategic events for employees or leadership, as required.
• Support and execute the Wealth, Business Banking, Marketing and Digital channel communications like Department Town Halls and department newsletters, and other content vehicles.
• Support content creation for ELT and corporate communications, including enterprise town halls, leadership conferences, and strategic updates.
• Contribute key Line of Business insights, milestones and actions to enterprise-wide communications planning and execution, including campaigns, change initiatives, and leadership events.
• Work with other Communications Advisors to integrate storytelling in a cohesive narrative for all employees, ensuring that the line of business portfolio view is well integrated and understood.

Benefits

• We have an inclusive and collaborative working environment that encourages creativity, curiosity, and celebrates success
• We provide you with the tools and technology needed to delight your candidates and clients
• You'll get to work with and learn from diverse industry leaders
• Hybrid work arrangements with in-person office time to collaborate, innovate and build relationships with your colleagues
• This isn't your typical "corporate" job. We work hard and we have fun!

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed