Senior Comms Strategist

Mythic • Charlotte, NC

2d • Hybrid

About The Position

Mythic is an independent, full-service agency, delivering connected capabilities across brand strategy, creative, media, social & CRM. We’re purpose-built on a single belief: modern growth marketing demands more. More resonant brand work. More fast & scalable performance systems. More rigorous, holistic measurement. More tangible business outcomes. HQ’d in Charlotte, N.C., we focus on consumer and B2B high-growth brands from the mid-market to Fortune 500. The Senior Comms Strategist will be a key part of Mythic’s growing Strategy Collective. This role is responsible for bringing clear and effective strategies to our clients, driving creative ideas for building attention and impact across Mythic’s clients. You’ll collaborate closely with clients, creatives, and strategists to bring brands to life across platforms.

Requirements

• At least 5 years of strategy or media experience at an advertising agency
• Strong understanding and experience with paid media, media planning, and connections strategy
• Deep fluency across the media landscape and proficiency using research tools and analytical suites.
• Insatiably curious to ask questions that help deeply understand communities, a client’s business/vertical, and how advertising ecosystems work
• Always a work in progress, committed to starting from a place of discovery, never afraid to unlearn stale assumptions, and advocate for finding and fueling the unexpected
• A lateral thinker: someone who can clearly see connections between seemingly disparate data points and cultural trends that others miss.
• A distiller with the ability to clearly synthesize research and context into clear actionable insights and comprehensive plans that are sophisticated yet simple to understand.
• Relentlessly collaborative and interpersonal savvy, to build bridges and rapport across disciplines, with clients and key vendors.
• A self-starter: confident to build independently and compel teams/clients with clear perspective
• Thoughtful to nurture a culture of shared learning and support, mentorship that encourages others, and natural leadership that inspires teams.
• Meticulous attention to detail and follow-through to ensure highest quality of execution and see delivery through completion
• Inventive: to identify ways to scale our thinking, processes, and train others.

Responsibilities

• Build the ecosystem: develop media plans and channel strategies that deliver impact
• Orchestrate attention advantages: collaborate with creatives to co-author memorable disruptive campaigns that clearly understand how a creative idea travels across platforms, subcultures, and communities
• Co-write platform briefs that give creatives permission to think beyond the 30-second spot and unlock innovative uses of a channel
• Cultural & Audience Deep-Dives: use a mix of qualitative and quantitative research to mine for audience truths, tensions, and media usage to inform where and when brands should show up.
• Measure Impact: Clearly define success metrics and build measurement frameworks that demonstrate how media and creative actually move the needle.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Associate degree