Senior Commercial Insights Analyst

LEARFIELD•Dallas, TX

About The Position

Learfield is seeking a Commercial Insights professional to partner with our Corporate Sales team and help uncover opportunities that strengthen our approach to sponsorship growth. This role will own the development, interpretation, and activation of commercial insights that inform partnership strategy and strengthen the stories we bring to market. Serving as the dedicated Commercial Insights partner to Corporate Sales, this individual will translate market and audience intelligence into actionable recommendations, identify opportunities, and help shape partnership strategies before pitches are developed.

Requirements

4+ years in sports marketing, sponsorship, commercial strategy, agency, market research or consumer insights.
Strong executive presentation and storytelling skills.
Commercial mindset with ability to connect insights to business outcomes.
Advanced PowerPoint and Excel skills; BI experience preferred.

Nice To Haves

Bachelor’s degree in marketing, communications, sports management, or a related field.
Knowledge of the multimedia rights landscape in collegiate athletics.

Responsibilities

Serve as the primary Commercial Insights partner to Corporate Sales, providing strategic insights and recommendations to sales leaders and sellers.
Build trusted relationships with Corporate Sales leadership and proactively identify opportunities where commercial intelligence can inform strategy.
Participate in opportunity planning discussions and advise on insights, trends, and market intelligence relevant to partnership strategy.
Analyze and interpret market, audience, sponsorship, category, and consumer data to identify commercially relevant trends and opportunities.
Translate complex data and insights into actionable recommendations and compelling commercial narratives.
Exercise independent judgment in determining which insights and market intelligence are most relevant to specific commercial opportunities.
Help shape partnership positioning and commercial strategy before proposals and pitches are developed.
Monitor marketplace, category, consumer, and sponsorship trends and proactively identify potential revenue opportunities.
Partner with RP&A, Commercial Intelligence & Valuation, and Brand Strategy & Creative to develop integrated commercial insights and recommendations.
Present findings, recommendations, and strategic points of view to Corporate Sales leaders and other internal stakeholders.