Senior Analyst, Research & Insights

People Inc•New York, NY

6d•Hybrid

About The Position

People Inc. is seeking a Sr. Analyst of Research & Insights to support our research strategy for the Finance, Travel, & Insurance verticals, focusing on our Core endemic portfolio: Travel + Leisure, Investopedia, and TheBalance. Our content aims to help people make decisions, find inspiration, and take action, with our first-party data informing all aspects of our brands, including powerful names in home, food & beverage, tech, beauty, style, family, and health. This role is hybrid in-office in New York, with the ability to work remotely up to 2 days per week. The team helps the Finance & Travel brands and revenue organization understand and connect with consumers, using data to inform content, media, and advertising strategies. Day-to-day responsibilities include becoming an expert on Finance & Travel audiences, understanding the data and market trends, and uncovering insights to support advertising partnerships and campaigns, particularly for RFPs and ad hoc requests. Skills beneficial for this role include expertise in working with large datasets, synthesizing information, drawing key insights, and using multiple data sources to guide business decisions. The analyst will advise Marketing, Editorial, and Sales teams on brand management, audience expansion, and sales initiatives, and consult on the design of in-house quantitative consumer research studies.

Requirements

College degree required
Minimum of 3-5 years conducting research and analytics in the digital/media landscape, and/or the finance/travel space – experience in both a strong plus
Expertise with various syndicated research sources: MRI-SIMMONS, MRI/Comscore Fusion, IPSOS Affluent, Google Analytics and Comscore.
Familiarity with software from New Age, Telmar, MEMRI or IMS preferred
Comfort with Excel is a must
Excellent research synthesis skills allowing you to draw out key insights
Stellar communication and data storytelling skills
Experience presenting results to both technical and non-technical audiences
Solid problem-solving skills and inquisitive nature allowing you to deliver effective research
Strong desire to increase your understanding of the finance (banking, investing,, insurance, & credit cards) and travel and automotive sectors.

Nice To Haves

Familiarity with comScore, Google Analytics, Google Trends is a plus
Knowledge / experience with data visualization tools.
Familiarity with Looker is a plus.
Knowledge / experience with social listening tools.

Responsibilities

Become an expert on the Finance & Travel audiences – you’ll be required to go deep into the data, understand our sites and audience better than anyone and be the market expert on all things vertical-related.
Uncover insights and use them to craft compelling stories, rooted in our first-party data, to support existing and new advertising partnerships and campaigns.
Advise Marketing, Editorial, and Sales teams on brand management, audience expansion and sales initiatives.
Consult on the design of in-house quantitative consumer research studies that provide unique insights for our clients and partners.