Senior Commercial Brand Manager

Chobani•New York, NY

About The Position

Daily Harvest is looking for a Senior Commercial Brand Manager to lead commercial strategy, category insights, shopper marketing approach, and retail performance across our growing retail business. This role is designed for someone excited by category, consumer, and retailer insights, with the ability to turn them into better products, stronger sell-in stories, and more effective retail execution. Reporting to the Brand Director, this person will serve as a key commercial thought partner by owning the development of category intelligence, retail and shopper strategy, and performance reporting that help shape how Daily Harvest grows in retail. This role will also play an important role in informing innovation priorities through strong category analysis, consumer insight development, and retailer opportunity identification.

Requirements

7+ years of experience in category management, shopper marketing, commercial strategy, or related CPG functions
Strong analytical and commercial thinker with hands-on experience using Nielsen, Circana, retailer portals, or equivalent tools
Experience translating data into actionable business recommendations
Strong understanding of shopper strategy, sell-in processes, and retail dynamics
Comfortable owning both strategic thinking and day-to-day execution
Excellent communicator who can simplify complexity into compelling commercial stories
Flexible and collaborative, with the ability to work across brand, sales, finance, and innovation teams

Responsibilities

Develop a strong understanding of the frozen category, competitive landscape, and shopper behavior to inform commercial decision-making
Pull and synthesize data from Nielsen, Circana, retailer portals, and internal sales to identify key trends, opportunities, and risks
Translate data into clear, actionable insights that inform sell stories, shopper programs, and portfolio decisions
Maintain a consistent pulse on category performance and retailer dynamics, ensuring the team is making decisions with the right context
Build simple, clear reporting that helps the team make faster and better commercial decisions
Support innovation work by bringing forward category, shopper, and consumer insights that help identify strong opportunities
Contribute to innovation briefs by providing commercial context such as target shopper, price positioning, competitive landscape, and retailer fit
Help ensure new ideas are grounded in real-world viability without owning the end-to-end innovation strategy
Build account-specific shopper marketing strategies and retail selling stories
Develop strong sell-in decks and buyer-facing materials rooted in category trends, retailer needs, and performance insights
Adapt broader brand campaigns into retailer-relevant executions that reflect how each account operates
Partner with Finance and cross-functional teams to ensure promotional strategies and trade investments are commercially sound
Lead retail media strategy and optimization across key retail accounts
Ensure retail media investments are informed by retailer dynamics, shopper behavior, and measurable business outcomes

Benefits

medical, dental, vision coverage
disability insurance
health savings account
flexible spending accounts
tuition reimbursement
401k match of 100% on up to 5% of eligible pay
fertility and childcare assistance
12 weeks of parental leave at full pay after six months of continuous employment
employee assistance program
fitness discounts
a wellness reimbursement
on-site gym access (certain locations)
120 hours of paid time off
11 holidays
paid volunteer time off