Senior Client Marketing Manager

Bright Horizons•Newton, MA

4d•$86,000 - $103,000•Remote

About The Position

Join our team as a Senior Client Marketing Manager, where you'll lead the strategy, development, and execution of impactful marketing programs for a portfolio of enterprise clients. In this highly visible role, you'll leverage data-driven insights, innovative marketing strategies, and cross-functional collaboration to drive client engagement, retention, and revenue growth. As a trusted advisor and subject matter expert, you'll influence key stakeholders, shape marketing best practices, and help elevate team performance while delivering exceptional results for our clients. This is a Remote position available in the United States. Bright Horizons is a leading education and care company that helps employees thrive at work and at home by partnering with employers to offer high-quality child care, elder care, and educational support. Our workplace reflects this commitment—with collaborative environments, meaningful benefits, and a culture that supports both career growth and personal well-being. Whether you’re caring for children or powering the systems and partnerships that make it all possible, at Bright Horizons, you’re the difference. Primary Purpose The Senior Client Marketing Manager (SCMM) is a recognized subject matter expert responsible for leading the strategy, development, and execution of client marketing programs for a portfolio of enterprise accounts. This role drives measurable impact on client engagement, registration, and revenue growth through innovative, data-driven marketing strategies. Operating with a high degree of autonomy, the SCMM influences client and internal stakeholders, contributes to departmental strategy and planning, and plays a key role in shaping marketing best practices. This role also provides leadership, coaching, and guidance across the team while supporting broader organizational priorities.

Requirements

Bachelor's Degree in marketing or related field required
8 years of professional experience in marketing required
Strong proactive communication skills.
Project management skills; ability to own projects from end-to-end.
Highly organized with strong follow-through.
Excellent relationship-building abilities.
Strategic thinker with strong presentational skills.
Self-starter capable of working independently.
Ability to report out and articulate complex processes.
Forward-thinking, anticipating client needs.
Effectively handle escalations via efficient problem solving.
Knowledgeable and adept at Microsoft OS, including Microsoft Office, Excel, Outlook.
Must be results-oriented, highly motivated, able to function effectively under pressure.
Must be detail-oriented, set high standards for quality, and have strong organizational skills.
Prioritizes workload effectively by identifying high-priority tasks and proactively managing project timelines amid competing demands.

Nice To Haves

Experience with Salesforce, Salesforce Marketing Cloud, and print-on-demand systems preferred.

Responsibilities

Lead the strategy and execution of client marketing programs for a portfolio of complex, multi-service, enterprise and enterprise-like accounts, driving significant impact on engagement, retention, and revenue growth.
Own and manage large-scale, high-visibility marketing initiatives (e.g., enterprise launches, multi-channel campaigns, transitions) with minimal oversight.
Serve as a recognized subject matter expert in client marketing, establishing best practices, frameworks, and standards across the team.
Partner with senior client stakeholders and internal leadership to influence marketing strategy, priorities, and long-term engagement plans.
Analyze performance data and trends to provide strategic recommendations that inform both client outcomes and broader team direction.
Contribute to team planning efforts, including goal setting, operational improvements, and identifying opportunities for scale and efficiency.
Lead cross-functional collaboration across marketing, client relations, and other internal teams to align on strategy and execution.
Provide guidance, coaching, and delegation of work to junior team members and peers; review work to ensure quality and alignment with strategic objectives.
Identify and drive process improvements, tools, and scalable solutions to enhance team performance and effectiveness.