Client Marketing Manager

Smokeball - Legal Software•Chicago, IL

2h•$100,000 - $120,000•Hybrid

About The Position

The Client Marketing Manager owns Smokeball’s client lifecycle marketing strategy to help engage, retain, and increase the lifetime value of clients. They are a key liaison to Client Success and will also collaborate closely with Product Marketing on GTM campaigns, delivering new features, and product value to customers. This role serves as both a client and brand advocate, ensuring a client-focused approach that embodies Smokeball’s mission to power people-law. This is a hybrid position based in our Chicago, IL office. All Chicagoland employees are required to be in the office on Wednesdays and Thursdays.

Requirements

5+ years B2B and/or SaaS marketing experience with direct experience in hands-on customer marketing.
Exceptional written and verbal communication skills, with a knack for compelling storytelling.
Ability to manage multiple campaigns, deadlines, and stakeholders simultaneously.
Experience using marketing automation and project management tools to build and run high-impact campaigns.
Proven ability to collaborate cross-functionally to achieve business goals and KPIs.
Ability to track, measure, and optimize efforts based on data and performance insights.

Nice To Haves

Knowledge of ChurnZero, ClickUp, and Pardot
Experience building out HTML email templates
Familiarity with the legal profession

Responsibilities

Own the creation and execution of client lifecycle campaigns in collaboration with Client Success and Product Marketing to drive product adoption, usage, and retention.
Own the client communications calendar, auditing cross-department client comms and holding the business accountable for total message volume.
Create high-impact case studies, video testimonials, and other storytelling that highlights the Smokeball client experience.
Drive client-led growth by owning Smokeball's referral program and running review generation campaigns.
Manage client webinars that highlight key product features and raise awareness for partner integrations.
Serve as a client champion by facilitating client feedback loops; identifying surprise and delight opportunities; and building out client advocacy initiatives, like Smokeball’s Beacon Award.