Senior Channel Partnerships Manager, GTM

BetterUp•Austin, TX

6d•Hybrid

About The Position

BetterUp is building its Channel partnership motion from the ground up — starting with strategic technology partners like Workday, SAP, Microsoft, Google. This role is responsible for building that function from the ground up: standing up the partner strategy, processes, and relationships where none exist today, and turning them into a repeatable go-to-market motion that drives the pipeline. This is a backfill role reporting to the SVP, Channel Partnerships.

Requirements

6+ years of experience managing technology partnerships or channel go-to-market motions.
Experience building and managing relationships with senior and C-level executives at partner companies.
Experience launching partner go-to-market programs, including co-sell motions and joint account planning.
Experience working cross-functionally across sales, marketing, product, and operations.
Drives functional strategy for AI adoption, identifying transformational opportunities that create competitive advantage.
Transforms core business processes through strategic AI integration (e.g., marketing automation, sales intelligence, operations efficiency).

Nice To Haves

Experience partnering with major technology platforms (e.g., Google, Microsoft, Workday, SAP).
Experience in the HR technology or workforce transformation space.
Experience building partner enablement programs from the ground up.

Responsibilities

Own strategic partnerships across HCM platforms (e.g., Workday, SAP), technology platforms (e.g., Google, Microsoft), consulting firms, and global systems integrators, from origination through launch.
Build the partner program from the ground up, including partner selection criteria, engagement processes, and operating structure where none currently exist.
Build executive relationships with partner leadership focused on long-term business value.
Define joint business plans with measurable goals for pipeline, revenue, and market expansion.
Lead go-to-market planning for new product launches into the partner ecosystem, and build co-sell motions that bring partners into the sales cycle earlier.
Work with Sales to embed partners into account planning and strategic pursuits.
Work with Marketing and Product Marketing on joint messaging, case studies, and campaign assets.
Build partner enablement programs so partner sales teams can represent BetterUp accurately and confidently.
Run recurring partner operating cadences, including executive business reviews and quarterly planning.
Surface partner feedback and ecosystem trends to leadership on a regular basis.
Partner with Product, Customer Success, Legal, and Finance to resolve partner issues and translate partner input into product and GTM decisions.
Define and track metrics for partner health, including partner-sourced pipeline, partner-influenced revenue, and executive engagement, and assess where BetterUp should invest further.