Senior Channel Marketing Programs Manager
About The Position
Proofpoint is seeking a Senior Channel Marketing Programs Manager to drive the growth, activation, and long-term success of its global partner ecosystem. This role will be responsible for building a partner strategy that enhances partner engagement, enablement, and drives measurable pipeline via partner events and the digital demand center. The role will lead the strategy and execution of partner-facing programs that strengthen relationships, foster collaboration, and create meaningful interactions between Proofpoint and its partners, including resellers, managed service providers (MSPs), distributors, and strategic alliances.
Requirements
- Typically 8–12+ years of experience in channel, partner programs, partner marketing, or ecosystem strategy within SaaS, cybersecurity, or enterprise technology environments
- Demonstrated ownership of global or multi-regional programs with measurable business impact, including strategy development and execution
- Proven ability to define long-term strategy and translate it into scalable programs that influence revenue, partner engagement, or ecosystem growth
- Experience leading initiatives that require alignment across sales, marketing, product, and partner-facing teams without direct authority
- Strong understanding of indirect go-to-market models, including resellers, distributors, MSPs, and alliances
- Track record of designing and operationalizing complex programs with clear success metrics and reporting
- Ability to present strategies, insights, and outcomes to senior leadership and stakeholders
- Experience using metrics and analytics to evaluate performance and inform program evolution
Responsibilities
- Define and execute a comprehensive partner events strategy
- Establish structured engagement frameworks, including partner councils, advisory boards, and community forums
- Create a cohesive partner experience aligned with channel and business priorities
- Design and deliver programs that drive active participation across the partner ecosystem
- Lead planning and execution of partner events, including summits, webinars, roundtables, and networking experiences
- Develop innovative initiatives to increase partner interaction, loyalty, and advocacy
- Create an always on Demand Center for partners including emails, content, and webinars
- Support development of programs that improve partner readiness, product adoption, and go-to-market effectiveness
- Drive awareness and participation in enablement initiatives across the channel
- Collaborate closely with channel sales, partner marketing, product marketing, alliances, and customer success teams
- Serve as a central point of coordination to ensure alignment on partner engagement & demand strategies
- Advocate for partner feedback in internal planning and decision-making
- Identify opportunities to streamline processes and improve overall partner experience
- Implement initiatives that increase retention, satisfaction, and long-term partner value
- Define and track KPIs related to partner engagement and Demand program effectiveness
- Analyze data to assess impact and optimize strategies
Benefits
- Competitive compensation
- Comprehensive benefits
- Career success on your terms
- Flexible work environment
- Annual wellness and community outreach days
- Always on recognition for your contributions
- Global collaboration and networking opportunities
- flexible time off
- a comprehensive well-being program with two paid Wellbeing Days and two paid Volunteer Days per year
- a three-week Work from Anywhere option
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
