Senior Category Manager

Coursera•Mountain View, CA
•$137,275 - $173,500

About The Position

The Category Growth team drives commercial performance across Coursera's Consumer portfolio by identifying and capturing high-impact opportunities to grow revenue, conversion, retention, and lifetime value. The team combines business analysis, learner and market insights, and cross-functional execution to accelerate category growth. The Senior Category Manager owns high-priority commercial growth opportunities end to end, from diagnosing business challenges and identifying opportunities to setting strategy, prioritizing investments, and driving execution toward measurable results. The role operates as a business owner, independently determining where to focus and mobilizing teams across Product, Marketing, Content, other functions, and university and industry partners. The role requires comfort with ambiguity, analytical rigor, commercial and strategic judgment, accountability for results, and the ability to build stakeholder alignment and turn strategic priorities into measurable business impact. The successful candidate owns commercial outcomes, understands the drivers of revenue, conversion, and margin, centers strategy on learner needs, and uses data to identify, size, and act on opportunities.

Requirements

  • Bachelor's degree in Business, Economics, Marketing, Engineering, Analytics, or a related field.
  • 7+ years of experience in category management, product management, business strategy, product strategy, or a related function.
  • Demonstrated ownership of business-level performance metrics, including revenue, conversion, retention, profitability, or customer lifetime value.
  • Experience using quantitative analysis to diagnose business performance, size opportunities, and translate insights into strategic decisions.
  • Demonstrated experience developing customer- and market-informed strategies to identify growth opportunities, define priorities, and guide business investments.
  • Demonstrated experience leading complex, cross-functional business initiatives through implementation and measurable results.
  • Ability to take commercial ownership and accountability for outcomes, including when not directly controlling product surfaces or content.
  • Ability to understand learner needs and turn them into category priorities and strategy.
  • Ability to analyze messy data, identify insights and opportunities, and support decisions with analysis.

Nice To Haves

  • Experience managing commercial performance of a product category, portfolio, marketplace, or subscription business.
  • Experience designing operating mechanisms, business reviews, experiments, or scalable decision-making frameworks to improve business performance.
  • Experience operating independently in ambiguous environments with evolving priorities.
  • Experience in consumer technology, e-commerce, marketplaces, subscriptions, digital media, or education technology.
  • MBA or equivalent experience solving complex business problems across multiple functions.

Responsibilities

  • Independently own ambiguous, high-priority business opportunities from problem definition through execution and measurable commercial results.
  • Develop category growth strategies grounded in learner needs, market trends, and competitive dynamics to define where to compete, what to offer, and where to invest.
  • Use data to diagnose business performance, uncover root causes, and identify and size high-impact growth opportunities.
  • Influence senior leaders and cross-functional teams to align priorities, overcome obstacles, and execute growth strategies.
  • Build scalable operating mechanisms and experiments to accelerate learning, optimize performance, and drive sustained growth.

Benefits

  • Comprehensive health and wellness benefits
  • Bonus programs
  • RSU equity programs
  • Global perks
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