Senior Campaign Manager
About The Position
The Senior Campaign Manager is a key execution and strategy partner within Workiva's Demand Generation team. This role owns end-to-end integrated campaign programs that span ABX, paid media, webinars, partner activation, and lifecycle — built to drive qualified pipeline, accelerate multi-solution expansion, and support net new logo growth. In this role you will be expected to think strategically and execute tactically: setting campaign strategy, making channel mix decisions, executing plans, and owning a pipeline target. You will partner closely with Field Marketing, Marketing Operations, Content, Creative, Sales, and Partner Marketing to orchestrate integrated GTM motions that convert.
Requirements
- 6+ years in B2B SaaS demand generation, campaign management, or revenue marketing
- Undergraduate Degree
Nice To Haves
- Proven track record owning integrated campaigns across multiple channels — not just executing tasks within a channel
- Experience managing or working with paid media programs (Search, Social, Display, CTV, Content Syndication) with real budget accountability
- Strong understanding of ABX frameworks and enterprise sales cycles
- Proficiency in marketing automation and CRM platforms (Marketo, Salesforce, or equivalents)
- Demonstrated ability to build and own performance dashboards and attribution reporting
- Strong written and verbal communication — you write clear briefs, crisp exec summaries, and can present data coherently
- Experience in a platform-first or multi-solution SaaS environment
- Experience activating partner co-marketing campaigns
- Hands-on experience with AI tools applied to campaign personalization, content creation, or performance analysis
Responsibilities
- Develop and own integrated, multi-touch campaign plans aligned to Workiva's GTM priorities across multi-solution expansion, and net new logo acquisition
- Design campaigns across the full demand spectrum: awareness through closed pipeline
- Build and manage campaign briefs, campaign messaging frameworks, audience segmentation, and channel activation plans — end to end
- Translate product and solution narratives into campaign programs that resonate with multiple personas across buying groups
- Orchestrate campaign components across internal stakeholders to ensure on-time, on-brief delivery
- Actively integrate AI into campaign workflows — targeting personalization at scale, content acceleration, and faster testing cycles
- Own campaign reporting across pipeline contribution, channel efficiency, conversion rates, and spend performance
- Apply testing and attribution frameworks to optimize channel mix and improve demand efficiency — targeting a 10% YoY improvement in marketing efficiency ratio
- Present performance insights and recommendations to the Demand Gen leadership team and cross-functional partners
Benefits
- Salary range in the US: $106,000.00 - $185,000.00
- A discretionary bonus typically paid annually
- Restricted Stock Units granted at time of hire
- 401(k) match and comprehensive employee benefits package
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
Associate degree
