Senior ABM & Campaign Manager

Together AI•San Francisco, CA

About The Position

We're hiring a Senior ABM & Campaign Manager to join our Demand Generation team. You'll own our account-based programs and the integrated campaigns that reach AI-native and digital-native companies running inference at scale. That means designing and executing campaigns from first touch to pipeline across content, digital, and the account-based experience, then shaping how we measure what works as we grow.

Requirements

6+ years in B2B demand generation, campaigns, or ABM, preferably at SaaS or AI-native/digital-first companies, with experience marketing to technical decision makers and practitioners across engineering, IT, or cybersecurity.
Proven track record building and scaling integrated campaigns across digital, events, content, and account-based channels, including where process didn't exist yet.
Deep ABM expertise across account tiering, buying group mapping, intent data, orchestration, and measurement.
Experience working with digital agencies across paid social and search.
Marketing automation and campaign operations fluency (Marketo, HubSpot, or similar) with an understanding of lead lifecycle management.
Data-driven, comfortable working in reporting tools like Hex or Tableau to interpret campaign performance and communicate it clearly to stakeholders.

Responsibilities

Build and own bespoke ABM programs for our top accounts, partnering with Sales on account tiering, buying group mapping, and the plays that drive marketing activation and air cover.
Design and run integrated campaigns across paid media, email, content syndication, webinars, gifting, and meeting-maker programs, connecting them into cohesive journeys rather than standalone tactics.
Partner with Field Marketing and Events on pre-event account targeting and warm-up, digital amplification, and post-event retargeting.
Develop campaign architecture, messaging, and creative across the customer journey in partnership with Product Marketing, Brand, Design, and Content, keeping positioning consistent across every campaign touchpoint.
Run continuous testing and experimentation across channels — from ad creative and landing pages to targeting and channel mix — to improve conversion and pause what isn't working.
Work with RevOps as the business owner of our demand gen and ABM stack, influencing what to evaluate, buy, or build in-house with AI tooling.
Own account penetration and pipeline contribution against new logo goals, managing campaign performance and building the reporting framework that defines what success looks like.