Senior Campaign Manager

Mews

2d•$114,000 - $151,000•Hybrid

About The Position

Help make the world more hospitable. The hospitality industry is uniquely human, and it deserves technology that’s just as inspiring as the people behind it. At Mews, we’re transforming the industry with a platform that helps hotels run smarter, move faster and create better guest experiences. You’ll work with smart, curious people who care deeply about what they do. You’ll have autonomy and the trust to make good decisions and move quickly. And you’ll enjoy a real sense of purpose as you see the impact of what we’re building. If you’re motivated by ownership, curiosity and meaningful impact, and are driven to deliver consistent high performance, you’ll feel at home here. About the role Let's get into the specifics. It’s impossible to capture every nuance of a role – especially at a rapidly growing company like Mews – but if we had to distil it into a job description (which we do because this is a job description), it would be this: You'll own how we capture and convert demand across a genuinely complex, segmented go-to-market, not just execute a plan someone else has already set. This is a new role, created because we need someone who can shape strategy and channel mix, not run a fixed playbook. Mews operates in a hospitality market that's moving fast, and the campaigns you build will have a clear line to pipeline and revenue. You'll design, run, and optimize multi-channel campaigns, spanning SEM, SEO, email, social, and content, with real say over strategy and channel mix rather than just executing what's already been decided. You'll collaborate closely with sales and marketing to keep targeting, messaging, and lead generation goals aligned. Demand capture and conversion sits at the center of hitting our sales and revenue targets, and doing it well across a segmented go-to-market takes more than running individual channels. It takes someone who understands the buyer journey and builds campaigns that move people through it with intent, at every stage.

Requirements

6-8 years in marketing, with at least 2 years designing and executing campaigns
A track record of successful campaigns in technology or software businesses
Experience working in complex, segmented go-to-market environments
A solid grasp of the modern buyer journey and how to engage audiences at each stage
AI Fluency Level 3 or the equivalent: comfortable redesigning workflows with AI, building approaches others can follow, and checking AI output rigorously before acting on it

Nice To Haves

Hands-on experience with HubSpot and Salesforce
Comfort using data and analytics to shape decisions
A track record of collaborating across sales and marketing to hit shared goals

Responsibilities

Build and run demand generation strategies to hit sales and revenue targets
Manage and optimize campaigns across SEM, SEO, email, social, and content marketing
Run A/B testing and conversion rate optimization to improve campaign performance
Use AI tools to speed up campaign analysis and testing, and turn what works into a repeatable approach for the wider team
Report on campaign performance and turn the data into clear, actionable recommendations

Benefits

Unlimited paid holiday
Participation in our company share program
Paid parental leave (6 months fully paid for primary caregivers, 2 months for secondary, available after one year of service)
An annual Learning budget of €300 (and more for high performers) to support your development
Monthly "EDGE" time to Explore, Develop, Grow, and Elevate yourself
A work from anywhere policy with flexibility to work abroad for a few weeks each year
Relocation options, available after one year
Flexible, hybrid working options
A home office setup budget to make your workspace your own and a monthly work-from-home allowance
Claude tokens, so you can automate workflows and build smarter, more efficient ways of working
Healthcare and retirement plans
Team events, socials and other perks