Senior Campaign Developer

Fidelity Investments•Durham, NC

4d•Onsite

About The Position

Fidelity’s Workplace Investing (WI) business unit is a leading service provider of employer benefits. The Message Execution Center team (MEC) develops and executes e-mail, direct mail, and lead generation campaigns in support of WI’s business goals, ensuring that the right message is delivered to the right person at the right time and in the right channel. As Senior Campaign Developer, you will work as an integral member of the MEC team that develops and delivers these communication campaigns to benefit plan participants. The Senior Campaign Developer is responsible for the team’s development, maintenance, and deployment of targeted recipient lists in partnership with a wide range of internal message sponsors, including marketing and product owners.

Requirements

Proficient in Oracle, Snowflake and SQL Server databases
Proficient at SQL query development, including analytic functions, aggregate calculations, case statements, etc.
Experience in managing extensive quality assurance processes prior to providing reports/data to internal customers
Attention to detail (emphasis on quality a must)
Ability to multi-task, prioritize, take on responsibility and work well under tight project timelines
Dependable interpersonal skills and active listening skills to ensure understanding of, and alignment with, customer objectives
Ability to interact with a variety of staff across functions and levels
Campaign management experience (preferably Unica Campaign, Twilio Segment and/or Salesforce Journey Builder)
Build complex targeting rules in Unica Campaign, Twilio Segment, and/or Salesforce Journey Builder
Develop scalable, repeatable processes for building target populations
Audit and perform quality assurance to ensure flawless delivery, including peer and team design reviews
Support and monitor campaigns in production, troubleshoot technical issues, and make modifications as necessary to ensure communication accuracy
Call out issues related to scope, schedule, and quality

Nice To Haves

Experience with data visualization tools like PowerBI and Tableau a plus

Responsibilities

Develop and execute e-mail, direct mail, and lead generation campaigns.
Develop, maintain, and deploy targeted recipient lists.
Partner with internal message sponsors, including marketing and product owners.
Understand communication targeting requirements and develop logic to identify and segment the intended audience.
Work with large and varied data sets, from multiple data sources, to conduct analysis on current customer activity and generate concise reporting, contact lists, and relevant insights.
Build complex targeting rules in Unica Campaign, Twilio Segment, and/or Salesforce Journey Builder.
Develop scalable, repeatable processes for building target populations.
Audit and perform quality assurance to ensure flawless delivery, including peer and team design reviews.
Support and monitor campaigns in production, troubleshoot technical issues, and make modifications as necessary to ensure communication accuracy.
Call out issues related to scope, schedule, and quality.