Senior Business Insights Analyst, Branch Network Distribution

Citizens • Westwood, MA

23h • $110,000 - $135,000 • Hybrid

About The Position

Citizens Bank is executing a multi‑year transformation of its retail branch
network, with significant investment in physical footprint actions including
branch reformats, refreshes, closures, de novos, and changes to staffing models
and operating hours. The Senior Business Insights Analyst, Branch Network
Distribution will play a critical role in evaluating whether these actions are
delivering their intended outcomes and in testing new ideas before broader
implementation.

This role focuses on branch action analytics, experimentation, and impact
measurement. The analyst will design analytical approaches to assess the
effectiveness of network actions, partner with business leaders to frame
test‑and‑learn agendas, and quantify the marketing and customer value of the
physical distribution network. The role works closely with senior leaders across
Distribution Transformation, Retail Banking, and the Consumer Bank.

This is a hands‑on analytical role requiring strong causal thinking, business
judgment, and the ability to translate complex analysis into clear,
executive‑ready insights.

Requirements

• 5+ years of experience in analytics, business intelligence, strategy, or a related role; financial services or retail banking experience preferred.
• Strong experience with impact analysis, experimentation, or test‑and‑learn approaches in a complex business environment.
• Advanced SQL proficiency; experience with data preparation and analytical tools such as Alteryx preferred.
• Ability to reason about causality, control for external factors, and interpret results responsibly.
• Experience leading analytical projects and mentoring junior team members.
• Bachelor’s degree in Business, Economics, Finance, Analytics, or a related field; advanced degree a plus.

Nice To Haves

• Master’s Degree in Business Administration

Responsibilities

• Lead the analytical design and execution required to measure the impact of branch network actions, including reformats, refreshes, closures, de novos, and operational changes such as staffing levels and hours.
• Deliver high‑quality insights that anticipate stakeholder questions and clearly assess whether actions are driving intended outcomes across customer behavior, productivity, financial performance, and growth.
• Apply strong analytical judgment to isolate causal impact, accounting for market conditions, seasonality, and overlapping initiatives.
• Partner with Distribution and Retail leaders to define test‑and‑learn agendas that pressure‑test ideas before broader implementation.
• Design experiments and pilots with clear success metrics, control groups, and evaluation frameworks that enable credible, decision‑ready conclusions.
• Translate test results into clear recommendations on whether to scale, refine, or discontinue initiatives, with explicit implications and trade‑offs.
• Analyze the physical branch network as a customer acquisition and brand asset, quantifying its impact on awareness, consideration, acquisition, and relationship deepening.
• Assess how branch presence, format, and investment influence customer behavior across channels and over time.
• Partner closely with Marketing, Finance, and Distribution teams to integrate physical network value into broader growth, investment, and prioritization decisions.
• Develop deep domain knowledge of branch, customer, marketing, and financial data to support robust analysis.
• Use advanced SQL and tools such as Alteryx (or equivalent) to prepare clean, well‑structured datasets that support repeatable analysis and experimentation.
• Ensure analytical rigor, metric consistency, and transparency in assumptions and methodology.
• Serve as a trusted analytical partner to senior leaders across Distribution Transformation, Retail Banking, and the Consumer Bank.
• Frame complex analyses into clear business narratives that influence decisions and drive action.
• Provide thoughtful, practical recommendations grounded in data and aligned to strategic priorities.
• Lead analytical initiatives end‑to‑end, including scoping, project planning, execution, and delivery.
• Develop project schedules, manage dependencies, and provide clear, proactive status updates.
• Mentor and coach junior analysts, raising overall capability in experimentation, impact measurement, and analytical thinking.
• Produce polished, executive‑ready materials that clearly communicate findings, confidence levels, and implications.
• Distill complex experimental and impact analyses into concise, decision‑focused messages for senior leadership.
• Operate independently with strong ownership, accountability, and follow‑through.
• Continuously improve analytical approaches, testing frameworks, and decision support tools.
• Actively adopt GenAI and emerging analytical tools to increase speed, accuracy, and scalability while maintaining strong governance and judgment.

Benefits

• We offer competitive pay, comprehensive medical, dental and vision coverage, retirement benefits, maternity/paternity leave, flexible work arrangements, education reimbursement, wellness programs and more.
• Note, Citizens’ paid time off policy exceeds the mandatory, paid sick or paid time-away policy of every local and state jurisdiction in the United States.
• For an overview of our benefits, visit https://jobs.citizensbank.com/benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees