Senior Business Development Manager - Digital Marketing

Seer Interactive•Philadelphia, PA

2d•Hybrid

About The Position

Seer Interactive is a digital marketing consultancy that harnesses compassion, data, technology, and AI to make a mark on our communities—our coworkers, our clients, our industry, and our neighbors. We relentlessly pursue (and share) the truth, bringing together millions of data points from quantitative and qualitative sources, enhanced by responsible, human-centered AI. Our purpose is to unlock potential across these communities, envisioning a world where doing the right thing is intuitive and informed. At Seer, we see AI as a catalyst for innovation, collaboration, and creativity. Regardless of your division or discipline, leveraging AI is a core part of how we deliver smarter, faster, and more strategic outcomes for our clients. Our AI Council drives company-wide integration by focusing on education, purposeful implementation, and continuous learning — ensuring that AI is embedded in how we think, operate, and grow. If you’re ready to uplift others, challenge your ego, commit to the truth, and be better than yesterday—keep reading. Seer is a remote-first agency and a Certified B-Corp, with team members across the country. If an office environment is more your style, this position can also sit in our HQ office in Philadelphia. We can only consider candidates based in the US who can work continental US-based hours. The Role: Most agencies ask their BDMs to learn digital marketing on the job. We're looking for someone who has spent years doing the work, in SEO, paid media, or both, and is ready to bring that expertise to the sales side. You don't need a polished sales pedigree. You need to know what a technical SEO audit actually means, why a client's paid search ROAS story doesn't add up, and how to ask the questions that get to the real problem. We'll teach you the rest. This is a full-cycle business development role on a small, high-performing team that closes $110K+ annual engagements with mid-market and enterprise clients across a wide range of industries. Our inbound volume is strong, our SEO works, and we need someone who can walk into a discovery call and immediately speak the language of the people on the other side of it.

Requirements

Years of experience in SEO, paid media, or both, with the ability to bring that expertise to the business development side.
Understanding of technical SEO audits.
Ability to identify issues with client's paid search ROAS or organic traffic stories.
Skill in asking questions to uncover the real problem.
Hands-on experience to know what good looks like and what's broken.
Ability to go three questions deep when a prospect says their SEO isn't working.
Ability to read between the lines and understand that what a client asks for and what they actually need are rarely the same thing.
Ability to get to the heart of the real business challenge and recommend the right solution.
Experience working with cross-functional teams and bringing the right people into a room at the right time.
Ability to connect with practitioners, directors, and decision-makers in the same conversation.
Experience presenting strategy to senior stakeholders and handling pushback.
Proficiency with SEMrush, Screaming Frog, GA4, Ahrefs.
Ability to pull a quick audit, spot gaps fast, and explain findings clearly.
Strong communication and diplomatic skills.
Ability to be honest, helpful, and human.
Curiosity about AI and how it changes the work and value brought to clients.
Strong expectation setting, documentation, and clear communication skills.
Experience bringing in work, winning pitches, or growing client relationships.
Willingness to invest in growth on the sales side while leveraging existing expertise.
Ability to work continental US-based hours.
Must be based in the US.

Nice To Haves

Polished sales pedigree.
Experience with MEDDIC sales methodology.

Responsibilities

Responsible for a $2.5M revenue target from inbound leads, and work to bring in additional revenue from follow ups to inbound leads.
Work with teams to identify and close growth opportunities with current clients.
Manage inbound leads and develop own pipeline through strategic outbound efforts, including identifying and targeting new business opportunities, leveraging tools and data, and crafting tailored approaches to prospective clients.
Demonstrate expertise in both inbound and outbound strategies, ensuring a robust sales pipeline that aligns with the company's growth targets.
Own and manage all processes from lead qualification, needs + strategy consultation, through to the client kick-off meeting.
Ensure each new partner shares Seer's values and will treat our team as an extension of their own.
Solve strategic problems that are connected to driving revenue.
Collaboratively create and present comprehensive SEO, PPC, and Analytics strategies to prospective clients including their C-level executive team.
Consult with prospective clients to illustrate how efforts dovetail with long-term business strategy and goals.
Conduct preliminary competitive SEO, PPC, and Analytics analyses for inbound leads, partnering with divisional teams to research & identify potential opportunities/threats.
Prepare and deliver site-specific proposals and negotiate contracts with the help and guidance of our legal team when needed.
Become a thought leader in the space by providing content for the Seer blog, speaking at conferences and attending networking events to speak to our work and identify new business opportunities for Seer.
Deliver the white glove approach to all clients, ensuring a smooth transition between Business Strategy and account teams when a project is kicked off.
Leverage sales methodologies, with a preference for MEDDIC, to qualify leads, identify key decision-makers, uncover pain points, and drive deals to successful closure.
Represent Seer at conferences, in-person client visits, and more (20-25% travel required).