Senior Business CRM Manager - Americas

Wise • Austin, TX

10d

About The Position

Wise is expanding its CRM team to develop regional communications for business customers in the Americas. The Senior Regional CRM owner will grow Wise Business across North America and Latin America, with a focus on acquisition and conquest: helping businesses discover Wise, understand the value of switching providers, and become active customers. The role works closely with Sales and regional Marketing, including ATL and Brand teams, to build a repeatable lead pipeline and acquisition programme.

The position owns regional content adaptation and hands-on CRM delivery. It requires setting direction independently, communicating clearly, and building relationships across a global organisation. The role owns a prioritised regional B2B CRM roadmap across acquisition, onboarding, activation, and longer-term customer value. It also connects ATL and Brand campaigns to lead-capture, nurture, and conversion journeys, and measures pipeline, conversion, activation, and incremental commercial impact with Analytics.

Requirements

• At least 5 years of CRM or lifecycle marketing experience, including B2B acquisition or nurture programmes with measurable commercial outcomes and clear personal ownership.
• A strong track record of successful cross-channel lifecycle communications, such as email, push, and in-app messages.
• Experience planning, developing, and executing large-scale, engaging lifecycle campaigns end to end.
• Customer-first approach, with the ability to understand customer perspectives and demonstrate deep knowledge of customer segmentation.
• Excellent verbal and written communication skills.
• Ability to work with different departments and senior stakeholders, build relationships and alignment, and advocate for a vision.
• Self-starter with an impact-driven approach; able to take ownership and responsibility with limited oversight and thrive with autonomy.
• Technical confidence combined with a creative eye for communications and customer messaging.
• Strong analytical mindset, problem-solving skills, and an interest in using data to improve campaign performance.
• Regional or global experience with meaningful responsibility and evidence of adapting strategy across markets or regions.
• Hands-on campaign delivery and analytical judgement, including segmentation, experimentation, customer insight, and regional content adaptation.
• Experience partnering with Sales and Marketing on pipeline, qualification, nurture, and conversion, and understanding how CRM supports demand generated by broader campaigns.

Nice To Haves

• At least 2 years of experience leading and growing a high-growth CRM team.
• Experience in both North American and Latin American markets.
• Additional language skills, ideally Spanish and Portuguese.
• Coding skills, such as SQL or Liquid.

Responsibilities

• Own a prioritised regional B2B CRM roadmap, balancing acquisition, onboarding, activation, and longer-term customer value.
• Partner with Sales on target audiences, qualification, lead handover, follow-up, and feedback on lead quality and objections.
• Connect ATL and Brand campaigns to relevant lead-capture, nurture, and conversion journeys.
• Build acquisition and switching journeys, adapting propositions, proof points, tone, creative, and channel choices for local business audiences.
• Deliver email, push, and in-app campaigns end to end, including segmentation, personalisation, testing, and QA.
• Work with Analytics to assess qualified pipeline, conversion, activation, and incremental commercial impact, using clear definitions and outcome windows.
• Own campaign prioritisation, stakeholder communication, calendar coordination, deliverability, and adherence to agreed customer-contact standards.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed