Senior Business Analyst, Revenue Growth Platforms

NBCUniversal•New York, NY

4d•Hybrid

About The Position

NBCUniversal is seeking a Senior Business Analyst, Revenue Growth Platforms to support the development and execution of products that enable revenue growth across its advertising business. Reporting to the Director, Revenue Growth Platforms, this role helps deliver capabilities that improve prospecting, lead management, seller workflows, and revenue generation across Programmatic, Universal Ads, Local, and SMB businesses. The Senior Business Analyst partners with Sales, Operations, Data, Technology, and Product teams to define requirements, prioritize enhancements, and deliver scalable solutions that improve seller productivity and business outcomes.

Requirements

At least 5 years of experience in Business Analysis, Sales Operations, Revenue Operations, Sales Technology, or a related field.
Strong understanding of the lead-to-revenue lifecycle, including lead generation, qualification, management, and conversion.
Proven experience gathering and documenting business requirements and translating them into technology solutions.
Experience working with Salesforce and CRM-enabled sales processes.
Ability to create process maps, workflow documentation, and functional specifications.
Strong analytical, problem-solving, and organizational skills.
Experience working with cross-functional business and technology teams in Agile or similar environments.
Excellent communication, facilitation, and stakeholder management skills.
Bachelor's degree or equivalent experience.

Nice To Haves

Experience in advertising, media, streaming, ad tech, or enterprise sales organizations.
Familiarity with prospecting, sales intelligence, lead enrichment, and sales engagement platforms.
Knowledge of Salesforce Lead, Account, Contact, and Opportunity workflows.
Experience supporting Programmatic, Local, SMB, or emerging revenue businesses.
Understanding of digital, streaming/CTV, and programmatic advertising workflows.
Experience supporting sales transformation, CRM modernization, or process improvement initiatives.

Responsibilities

Partner with stakeholders to understand business objectives, seller workflows, and process improvement opportunities.
Gather, analyze, document, and validate business requirements for revenue growth initiatives.
Translate business needs into user stories, functional requirements, process flows, and acceptance criteria.
Support lead generation, prospecting, qualification, routing, engagement, and conversion initiatives.
Collaborate with Salesforce Product and Technology teams to implement solutions within the broader sales technology ecosystem.
Analyze business processes, user feedback, and performance metrics to identify optimization opportunities.
Support backlog refinement, testing, deployment, and release activities.
Lead User Acceptance Testing (UAT) planning, execution, and issue resolution.
Develop process documentation, training materials, and business procedures.
Support evaluation of sales technology platforms, integrations, and emerging capabilities.
Partner across teams to deliver consistent and connected seller experiences.