Senior Business Analyst, Analytics

Overstock.com•Salt Lake City, UT
•Onsite

About The Position

At Bed Bath & Beyond, we believe that everyone should “Be You!”. Bed Bath & Beyond is a community that upholds a culture of understanding, acceptance, and respect. We believe a person’s individuality, traits, beliefs, and characteristics should be valued and embraced. Living by this ethos is essential to the success of our business. Our goal is to foster a more inclusive environment where every employee visibly demonstrates inclusive behaviors and respect for individuals.

Requirements

  • 2+ years of relevant analytics or business intelligence experience.
  • Strong SQL skills and demonstrated experience querying and analyzing large datasets.
  • Experience working with relational databases or cloud data warehouses.
  • Strong analytical problem-solving skills and intellectual curiosity.
  • Ability to recognize trends, correlations, anomalies, and data quality issues.
  • Strong understanding of marketing and financial concepts.
  • Understanding of foundational statistical concepts and analytical methods.
  • Strong Microsoft Excel skills.
  • Ability to communicate analytical findings clearly to business stakeholders.
  • Bachelor's degree in Economics, Finance, Information Systems, Mathematics, Statistics, Marketing, Business, or another quantitative/analytical field, or equivalent experience.

Nice To Haves

  • Experience with online, digital, or direct marketing analytics.
  • Experience with Google Analytics / GA4 or similar digital analytics platforms.
  • Experience analyzing paid media and marketing channel performance.
  • Experience with A/B or multivariate testing.
  • Customer behavior, segmentation, journey, or retention analysis.
  • Revenue attribution or marketing measurement experience.
  • Familiarity with advertising APIs or data from major advertising platforms.
  • Experience with BigQuery, MicroStrategy, or Python.
  • Advanced degree in Analytics, Statistics, Mathematics, Information Systems or a related field

Responsibilities

  • Use advanced SQL to extract, manipulate, validate, and analyze large and complex datasets.
  • Provide ROI and performance analysis for marketing initiatives, campaigns, channels, and promotional activities.
  • Conduct ad hoc strategic and tactical analyses to support Marketing decision-making.
  • Develop business cases and analytical recommendations for new initiatives and investments.
  • Analyze customer behavior, segmentation, conversion, retention, and customer journeys.
  • Analyze marketing spend and performance across channels.
  • Develop and maintain marketing KPIs, dashboards, and recurring reporting.
  • Understand data pipelines and transformations sufficiently to identify data quality issues and analytical caveats.
  • Partner with Marketing, Analytics, Data Engineering, Product, and Technology teams to translate business questions into analytical solutions.
  • Support experimentation, including A/B testing and measurement of incremental performance.
  • Analyze attribution and relationships between marketing activity, customer behavior, and revenue.
  • Clearly communicate findings and recommendations to both technical and non-technical audiences.
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