Senior Brand Strategist
About The Position
The Senior Brand Strategist supports the success of the overall Medavie brand and its divisions. This role supports the Brand and Creative Services team on overall planning efforts to increase the value and performance of Medavie and its divisions’ brand reputation, image, mission, and vision. The role collaborates closely with various departments such as marketing and corporate communications and formulates and develops deliverables that support brand marketing programs and campaigns, product innovation, and overall corporate priorities. This is a highly collaborative role that works cross-departmentally and with external agencies to conceptualize, design, and build cross-platform media for websites, search and social campaigns, electronic marketing, and offline awareness and reputation campaigns. The role is also responsible for analyzing market and consumer insights to ensure the brand message and tone are consistent across all online and offline channels.
Requirements
- Post-secondary education in Communications, Marketing, or related field.
- Minimum 6 years of marketing, communications, or branding experience.
- Relevant experience in a corporate or agency environment.
- Experience in brand strategy and brand architecture work.
- Exceptional research and analysis skills; ability to translate data and insights into strong strategies.
- Experience working with cross-functional teams to develop integrated marketing and communications strategies.
- Excellent organization and project management skills with the ability to manage multiple and changing priorities.
- Strong attention to detail and brand-publisher mindset.
- Ability to discern key fundamentals from complex information and develop engaging content.
- Excellent verbal and written communication skills.
Nice To Haves
- Bachelor’s degree in communications, marketing, business, or related discipline is an asset.
- Bilingualism (English and French) is a strong asset.
Responsibilities
- Co-lead digital and traditional campaigns with external agencies, partners, and cross-functional groups.
- Co-lead market analyses and monitor competitive activity to facilitate prioritization of new opportunities and development of campaign strategies and brand marketing programs.
- Provide strategic direction for Medavie's online assets (social, websites and third-party platforms).
- Co-lead content strategy for the Medavie house of brands including editing, optimization, and measurement.
- Support digital and social media strategies with their lead representatives from the Brand team.
- Support Medavie sponsorship strategy and online/offline activations.
- Support driving brand awareness, reputation, acquisition and retention for Medavie's house of brands.
- Collaborate in creating and supporting strategic approaches for branding programs aligned to key brand growth areas.
- Support research and analytics to identify brand strengths and weaknesses.
- Review and analyze new or revised brand design, wording, or architecture against current market trends.
- Support brand guidelines and definition of the Medavie and its divisions’ tone of voice across all online and offline materials.
- Collaborate with the business's web and social media representatives to enhance client experience and brand image communication approaches.
- Support brand strategy for all Medavie assets, including external facing recruitment, corporate acquisitions and product marketing.
Benefits
- Flexible work arrangements
- Opportunities for growth
- Continuous learning
- Flexible work arrangements in many professional roles
- Permanent full-time position with opportunity to grow in a well-established organization.
- Flexible work arrangements and emphasis on work-life balance.
- Hybrid work option.
- Comprehensive health, vision and dental plan that is 100% employer paid effective on your first day.
- 100% employer-matched Defined Contribution Pension Plan
- Annual Incentive Bonus which recognizes your contribution to our success.
- In addition to paid vacation, we offer a gifted week of vacation in your first year and an optional Vacation Purchase Program.
- An organization where we encourage personal learning and growth with opportunities for career development.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
Associate degree
