Senior Brand & Narrative Marketing Manager

R1 RCM•Remote, WA, WA

2d•$90,295 - $130,765•Onsite

About The Position

R1 is the leading provider of technology-driven solutions that transform the patient experience and financial performance of hospitals, health systems and medical groups. We are the one company that combines the deep expertise of a global workforce of revenue cycle professionals with the industry’s most advanced technology platform, encompassing sophisticated analytics, AI, intelligent automation, and workflow orchestration. As our Senior Brand & Narrative Marketing Manager, you will serve as the chief storyteller and guardian of our brand voice. In this role, you will define and refine our overarching brand narrative, build and manage our customer story pipeline, and lead critical brand architecture and naming initiatives in close partnership with Creative, Product, and Product Marketing. As a senior individual contributor, you will drive both strategy and execution - translating complex product capabilities into compelling, human-centered customer stories, case studies, and scalable messaging frameworks that elevate our brand across every touchpoint.

Requirements

5+ years of experience in brand marketing, product messaging, content strategy, or customer advocacy (B2B SaaS or technology background preferred).
Proven track record of producing compelling written content, particularly in-depth customer case studies and high-level messaging docs.
Strong ability to collaborate effectively with Product Management, Product Marketing, Sales, and Creative/Design without needing direct authority.
Skilled at conducting insightful, empathetic interviews with senior customer executives to extract powerful narratives.
Equally comfortable facilitating high-level strategy workshops and rolling up your sleeves to write and edit copy under tight deadlines.

Responsibilities

Own and continuously evolve our core company narrative (purpose and beliefs), positioning, and messaging frameworks to ensure consistency across all marketing channels and go-to-market teams.
Stay aligned with HR on company mission, values and positioning statement to ensure a coherent overall brand platform.
Partner with Sales, Product Marketing, HR, and Content to ensure internal teams understand and actively leverage our brand narrative in customer-facing interactions.
Shape messaging for key company announcements, executive keynotes, and major brand campaigns to amplify overall market presence.
End-to-end ownership of our customer story pipeline; identifying, recruiting, interviewing, and engaging satisfied customers to showcase their success.
Produce high-impact customer assets, including written case studies, video testimonials, slide decks, and short-form snippets for social and web.
Work with PR, demand generation, and social media teams to systematically weave customer voices into broader brand and growth campaigns.
Work in tight lockstep with Product Management and Product Marketing to develop naming conventions and messaging hierarchies for new products, features, and tiers.
Establish and maintain internal brand taxonomy, glossary, and style guidelines to prevent fragmented positioning as the product suite scales.
Create and run a brand governance process, ensuring updates are thoughtful and aligned.
Collaborate with Content on a digital asset management program that supports core brand assets.