Senior Brand Marketing Manager

Boston Scally • Boston, MA

25d • Hybrid

About The Position

Boston Scally Company is seeking a strategic, creative, and highly organized Senior Marketing Manager to lead their marketing strategy. This role involves overseeing the content and campaign calendar, driving product go-to-market planning, and partnering across the business to deliver impactful seasonal campaigns. The ideal candidate will turn customer insights into compelling stories, develop creative briefs, and use data to optimize performance in a fast-moving entrepreneurial environment. This is a hybrid position based in Waltham, MA, requiring 2-3 days per week in the office.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5–8 years of progressive marketing experience, ideally in apparel, lifestyle, retail, consumer products, or licensed brands.
• Proven success developing and executing integrated marketing and go-to-market strategies.
• Strong background in content marketing, social media, brand storytelling, and campaign management.
• Excellent project management and organizational skills.
• Analytical mindset with the ability to turn data into action.
• Outstanding communication and cross-functional leadership skills.
• Self-starter who thrives in a collaborative, entrepreneurial environment.
• Experience with marketing automation, email marketing, analytics, social media management, and project management platforms.

Nice To Haves

• Experience supporting omnichannel, wholesale, or retail marketing is a plus.
• Experience with licensing, partnerships, sponsorships, or collaboration marketing is preferred.

Responsibilities

• Lead Go-to-Market Strategy: Develop integrated marketing strategies for seasonal launches, new products, promotions, and key business initiatives.
• Build and manage annual and seasonal marketing calendars.
• Coordinate cross-functional campaign execution across eCommerce, merchandising, wholesale, customer experience, and licensing.
• Create compelling product storytelling, campaign messaging, and launch materials.
• Evaluate campaign performance and recommend improvements.
• Drive Brand Storytelling: Lead creative ideation that strengthens Boston Scally's unique brand voice.
• Write clear, inspiring creative briefs for internal and external creative partners.
• Collaborate on content across social media, email, digital, retail, and wholesale channels.
• Ensure all marketing assets consistently reflect the Boston Scally brand.
• Help develop engaging campaigns that build community and customer loyalty.
• Grow Marketing Performance: Partner with paid media and email marketing teams on acquisition and retention strategies.
• Analyze campaign performance, customer insights, and channel metrics.
• Champion a culture of testing, learning, and optimization.
• Support audience development initiatives and personalized marketing strategies.
• Help manage influencer, creator, athlete, agency, and strategic partnership programs.
• Collaborate Across the Business: Align marketing initiatives with company objectives.
• Build strong partnerships across departments to ensure seamless campaign execution.
• Influence without authority by communicating clearly and driving alignment.

Benefits

• Opportunity to make a meaningful impact on a growing brand.
• Lead high-visibility campaigns from concept through execution.
• Work alongside passionate teammates who care deeply about the business.
• Help shape the future of a brand rooted in Boston culture while expanding nationally.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior