Brand Marketing Manager

Canadawide Sports Inc•Brantford, ON

17h

About The Position

Canadawide Sports is the company behind HockeyShot, one of the world's leading hockey training brands. Trusted by NHL players, coaches, teams, and over one million players worldwide, HockeyShot develops innovative off-ice training products that help players improve their game. We're looking for a creative, data-driven Brand Marketing Manager to help grow the HockeyShot brand through digital marketing, ecommerce, social media, and customer engagement. Reporting to the VP of Marketing, you'll execute integrated marketing campaigns that drive ecommerce sales, customer acquisition, retention, and brand awareness. This is a hands-on role for a marketer who enjoys learning, taking ownership, and growing their skills while making a measurable impact on one of hockey's leading brands.

Requirements

3–5 years of digital marketing experience
Experience with Google Ads and Meta Ads Manager
Experience using Shopify and Klaviyo
Experience managing social media accounts
Strong copywriting and communication skills
Basic graphic design skills using Adobe Creative Suite or Canva
Strong analytical, organizational, and project management skills

Nice To Haves

TikTok Ads experience
Influencer marketing experience
SEO and GA4 knowledge
Photography or video editing skills
Passion for hockey or the sporting goods industry

Responsibilities

Manage and optimize Google Ads, Meta Ads, and TikTok campaigns
Create and manage Klaviyo email campaigns and automated workflows
Manage HockeyShot's social media channels (Instagram, Facebook, TikTok & YouTube)
Coordinate influencer partnerships and affiliate marketing initiatives
Update Shopify content, merchandising, and landing pages
Assist with product launches and promotional campaigns
Create marketing assets using Adobe Creative Suite or Canva
Identify opportunities to improve customer acquisition, conversion, and retention