Senior Brand Marketer

Neuberger Berman • New York, NY

1d • $140,000 - $160,000 • Hybrid

About The Position

We are looking for a strategic Senior Brand Marketer will help elevate and expand our brand presence across global markets. Reporting to the Global Head of Brand Experience, this role focuses on executing brand strategies, building compelling narratives while stewarding the brand messaging and positioning leveraging brand research and intelligence. Leading brand initiatives like global campaign strategic messaging and commercial content; curator of brand messaging and tone; supporting advertising and promotional efforts. The role also ensures seamless integration with the digital marketing and social media & advertising teams as well as providing strategic guidance for creative studio projects. The ideal candidate is a highly collaborative team player who can bring creative ideas to life, align brand initiatives with digital strategies, and support the execution of impactful campaigns that resonate with diverse audiences, including institutional, intermediary, and private wealth audiences.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field; advanced degree preferred.
• 7+ years of experience in brand marketing, with a focus on integrated campaigns and digital collaboration.
• Strong understanding of brand-building principles and digital marketing tactics.
• Strategic and narrative brand writing skills for multi-channel touchpoints.
• Exceptional communication and storytelling skills, with the ability to craft compelling narratives.
• Highly collaborative mindset with the ability to work cross-functionally in a fast-paced environment.
• Analytical thinker with experience using data to inform decisions and measure success.

Nice To Haves

• Experience working within a global or matrixed organization is a plus.

Responsibilities

• Brand Strategy Execution Support the Global Head of Brand Experience in executing the overarching brand strategy, ensuring alignment with business objectives and market trends. Implement and maintain brand guidelines to ensure consistency across all touchpoints and regions. Support the strategy and management of global brand sponsorships. Leverage strong writing and communication skills to steward the brand messaging, tone and drivers throughout all content developed by the brand team that sits across commercial touch points.
• Campaign Development & Coordination Work with the Global Head of Brand Experience to translate strategic goals into actionable marketing campaigns, including digital, social, and offline channels. Partner with the advertising team to support and align brand campaigns with broader advertising efforts and performance marketing strategies. Lead the strategic messaging for global campaign platforms to ensure a unified and impactful narrative. Oversee the creation of high-quality branded content that reflects the brand’s identity and engages target audiences.
• Agency Management Partner with Global Head of Brand Experience to manage media, creative, and other agency relationships, providing strategic input and oversight. Support agency collaboration through clear communication of key information, research/insights, firm news, and project objectives. Ensure timely processing of SOWs, invoices, and project plans in collaboration with agency partners.
• Social Media Content Collaboration Partner with the social media and digital marketing team to develop and execute social media strategies that amplify brand messaging and drive engagement. Contribute to content planning, ensuring all assets align with brand objectives and adhere to platform best practices. Provide strategic insights to refine and improve social media performance.
• Brand Insights & Performance Optimization Support the continuous design, measurement and reporting of brand insights including brand trackers, client journeys, and other dashboards. Use data, analytics, and consumer insights to evaluate the effectiveness of branding initiatives. Collaborate with the digital marketing team to analyze campaign results and identify opportunities for optimization. Stay informed on industry trends, competitor activity, and consumer behavior to ensure the brand remains relevant and innovative.
• Cross-Functional Collaboration Work closely with the digital marketing, product, and regional teams to ensure a unified approach to brand storytelling and audience engagement. Provide strategic brand input for digital campaigns, events, and promotional activities. Act as a bridge and partner between the brand team and other departments (channel marketing, content, digital marketing, product, communications, investments, corporate events and internal communications) to ensure brand cohesion for platform programming.

Benefits

• We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, retirement, life insurance and other benefits to eligible employees.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees