Growth Marketer

Basement Kings USA • Durham, NC

1d • Remote

About The Position

You're not optimizing one landing page. You're helping build the customer acquisition machine for an entire portfolio of foundation repair and waterproofing companies — multiple brands, a dozen markets, and real budget to deploy.
Basement Kings USA is building the dominant foundation repair and waterproofing company in the Southeast and Mid-Atlantic by partnering with the best local brands and unifying their marketing. Backed by real capital with aggressive growth targets, there is real opportunity for the right marketer.
This is not a single-brand gig. Every week you're making decisions across distinct identities, multiple geographies, and a channel mix that spans Google Ads to direct mail to CTV.
What Your Week May Look Like
Monday: Review weekend lead volume across all brands. Spot the market where CPL spiked and reallocate budget before lunch.
Tuesday: Launch a new LSA campaign for the Virginia market. A/B test ad creative for Cleveland. Write landing page copy for a spring campaign.
Wednesday: Debate whether to shift $10K from direct mail to CTV. Make the call, move the money.
Thursday: Coordinate a photo shoot with the onsite crew — real technicians, real basements, real work. Review SEO rankings across all four GMB profiles.
Friday: Pull the weekly dashboard. Flag what's working, kill what isn't, plan next week's tests.

Requirements

• 2-4+ years in growth marketing or demand gen with measurable results and real budget accountability
• Proven multi-channel paid media management (Google Ads, Meta, LSA) — you've spent real money and can show what it returned
• Hands-on local SEO and Google Business Profile optimization
• Strong GA4, Ads Manager, and reporting/BI tool proficiency
• You write compelling copy — ad creative, emails, landing pages — not just briefs for someone else to write
• Strong skills with the modern AI-first marketing tech stack

Nice To Haves

• Home services marketing experience (foundation repair, waterproofing, HVAC, roofing, plumbing)
• Multi-location business experience
• CTV/OTT, direct mail, or offline media familiarity
• CRM experience (ServiceTitan, HubSpot, or similar)
• You've built campaigns from scratch, not just optimized what someone else built

Responsibilities

• Acquisition — End-to-end lead generation across all brands. Paid media (Google Ads, LSA, CTV/OTT), local SEO, direct mail, and everything in between. You plan it, launch it, optimize it.
• Analytics — KPIs that matter: CPL, Cost per Booked Appointment, Revenue per Lead. You build the dashboards, allocate the budget, and make the calls based on data — not gut feel.
• Brand & Content — Content strategy, organic social, creative production across four distinct brand identities. You write the ad copy, coordinate the shoots, and keep four brands feeling like themselves.
• Vendor & Ops — Each brand comes with their own agencies and vendors. You'll work with them in a unified marketing stack that runs without you micromanaging it.

Benefits

• Base salary
• Remote-first with flexibility
• Opportunity to grow as Basement Kings scales we're actively acquiring and your work directly fuels that growth
• Unlimited Paid Time Off
• 6 paid company holidays
• Medical Dental & Vision coverage available after 60 days (see Summary Plan Description for details)
• $25,000 Life Insurance policy
• 401k eligibility after six months with matching (100% of your first 1% and 50% of your next 5%)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed