Founding Growth Marketer

GroundControl • San Mateo, CA

12h

About The Position

We’re hiring our first marketing operator. We’re seeing meaningful inbound interest that our sales team is leveraging, there is signal, but today, inbound is inconsistent and unsystematized. We believe there’s an opportunity to turn early traction into a repeatable inbound engine.
This is not a brand-only role. This is not a pure strategist role. This is a build-the-engine role.
You will work directly with the founding and sales team to generate qualified pipeline through:
Content marketing
Webinars
Trade shows
Sales collateral
Website optimization
Targeted campaigns
Your ideas
You’ll be hands-on across everything. If you love turning technical products into pipeline, this role is for you.

Requirements

• 2–6 years in B2B marketing
• Experience in:
• Industrial / manufacturing / aerospace
• OR technical B2B (AI, data, dev tools, infra)
• Strong writer who can simplify technical ideas
• Leveraging of AI tools, leaning into new work paradigms
• Highly execution-oriented
• Strong design judgement - good visual taste with clear presentation

Nice To Haves

• Experience marketing into regulated industries
• Experience supporting enterprise sales
• Startup experience (<50 people)

Responsibilities

• Pipeline Generation
• Build and execute lead gen campaigns
• Partner with AEs on target account campaigns
• Own webinar strategy and execution
• Build nurture sequences
• Create downloadable content (case studies, guides, whitepapers)
• Track MQL → SQL → pipeline conversion
• Goal: Consistent monthly pipeline contribution.
• Content Engine
• Write and publish:
• Case studies
• Technical blog posts
• Industry insights
• AI in manufacturing content
• Repurpose into LinkedIn, email, and sales assets
• Help the founder show up consistently online
• Goal: 1–2 meaningful pieces of content per week.
• Trade Shows & Events
• Identify the right events
• Plan pre-event outreach campaigns
• Equip sales with messaging and materials
• Capture and convert leads post-event
• Goal: Events generate measurable pipeline, not just brand impressions.
• Sales Enablement
• Build collateral:
• One-pagers
• ROI calculators
• Case studies
• Pitch decks
• Refine messaging for:
• Contract manufacturers
• OEMs
• Different industries
• Goal: Help AEs close faster.
• Website & Conversion
• Improve messaging clarity
• Increase demo conversion rates
• Launch landing pages for campaigns
• Own marketing stack
• Goal: Website becomes a conversion asset.

Benefits

• Base + performance bonus tied to pipeline contribution
• Equity

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed