Senior Brand Manager

Come join us•Van Nuys, CA

3d•Hybrid

About The Position

Reporting to the Sr. Director, Product Marketing, the Senior Brand Manager for the Feeding business is responsible for shaping the portfolio strategy and future growth agenda across the Munchkin Feeding business, including Infant Formula, Bottles, Cups, and Mealtime. This role combines category leadership, consumer and market intelligence, long-range planning, product strategy, and innovation development to identify where Munchkin should play, how we can win, and which products and platforms will drive profitable growth. The role will lead three-year category and portfolio planning, uncover whitespace opportunities, recommend product concepts and features, and guide innovation from opportunity identification through commercialization in partnership with Product Development, Engineering, Compliance/Regulatory, Brand Marketing, Sales, Commercial Planning and Digital Commerce. The Senior Brand Manager will be expected to understand the business deeply, make clear strategic recommendations, and translate consumer needs into a prioritized product roadmap and actionable plans. This role owns product and portfolio strategy; Brand Marketing owns consumer demand generation, campaign development and integrated communications.

Requirements

8+ years of prior brand management, product strategy, category management, innovation or related marketing experience.
Consumer packaged goods industry experience preferred, ideally in baby and parenting, food and beverage, household, beauty and personal care, wellness, toys, durable consumer goods or an adjacent consumer category.
Demonstrated experience leading three-year planning, portfolio strategy, innovation pipelines or new product development from opportunity identification through launch.
Experience working cross-functionally with Product Development, Engineering, Design, Quality, Regulatory, Operations, contract manufacturers and external vendors.
Strong commercial and analytical skills, including the ability to use consumer research, market data, POS, competitive intelligence, financial inputs and trends to make decisions.
Experience developing product positioning, pricing, pack architecture, channel strategy, business cases or commercialization recommendations.
Undergraduate university degree required; MBA or advanced degree preferred.
Strong organizational, analytical, communication, presentation and writing skills.
Ability to work independently and lead through influence in a lean, fast-moving environment.

Responsibilities

Own the three-year strategy and annual category plans for Feeding, translating enterprise growth objectives, consumer needs, market dynamics and business performance into clear portfolio priorities across Formula, Cups, Mealtime and Bottles.
Develop a deep understanding of parents, caregivers, feeding occasions and the full feeding journey. Use consumer research, social listening, trend intelligence, retailer insights and category data to identify unmet needs, emerging behaviors and opportunities for growth.
Lead portfolio architecture and assortment strategy, including defining the role of each category, product line and platform; identifying gaps and redundancies; and recommending where Munchkin should invest, renovate, extend or exit.
Identify, size and prioritize product and innovation opportunities. Build compelling business cases that articulate the consumer problem, target user, market opportunity, competitive context, product proposition, financial potential, risks and strategic rationale.
Lead the innovation pipeline from opportunity identification through commercialization, partnering with Product Development, Engineering, Compliance/Regulatory, Operations and Sales to ensure concepts are desirable, feasible, differentiated and commercially viable.
Define product strategy and requirements, including target consumer, consumer benefit, product features, claims direction, pricing architecture, pack configuration, channel strategy and success measures. Ensure product decisions remain grounded in a clear consumer need and business opportunity.
Lead cross-functional stage-gate and project review processes for Feeding innovation. Establish milestones, decision criteria, risks and owners; surface tradeoffs early; and maintain momentum from concept through launch readiness.
Develop and recommend pricing, pack-price architecture, cost, margin and channel strategies in partnership with Commercial Planning, Finance, Sales, and Operations. Use these inputs to optimize portfolio productivity and profitable growth.
Partner with Brand Marketing to translate product and portfolio strategies into distinctive positioning, messaging, launch architecture and go-to-market plans. Provide the strategic product story and commercialization inputs while Brand Marketing leads demand generation and integrated campaigns.
Partner with Sales, Retail Marketing, and Digital Commerce to ensure product strategies address retailer and channel needs, including assortment, distribution, shelf and digital shelf requirements, content needs and channel-specific opportunities across Walmart, Target, Amazon, DTC, TikTok Shop, and emerging channels.
Monitor business performance and competitive activity across the Feeding portfolio. Diagnose changes in revenue, units, distribution, velocity, share, margin, reviews and channel performance, and recommend actions to improve portfolio health.
Create clear, decision-ready presentations and recommendations for senior leadership. Communicate complex inputs with sound judgment, a clear point of view and an understanding of the implications for consumers, the portfolio and the business.
Manage, coach and develop direct report(s), including setting clear expectations, providing meaningful feedback, creating growth opportunities and retaining high-performing talent.
Lead cross-functional teams through influence, clarity, accountability and strong project leadership.
Other duties may be assigned.