Senior brand manager

WRITER•New York, NY

2d•$141,000 - $196,000

About The Position

WRITER is where the world's leading enterprises orchestrate AI-powered work. Our vision is to expand human capacity through super intelligence. And we're proving it's possible – through powerful, trustworthy AI that unites IT and business teams together to unlock enterprise-wide transformation. With WRITER's end-to-end platform, hundreds of companies like Mars, Marriott, Uber, and Vanguard are building and deploying AI agents that are grounded in their company's data and fueled by WRITER's enterprise-grade LLMs. Valued at $1.9B and backed by industry-leading investors including Premji Invest, Radical Ventures, and ICONIQ Growth, WRITER is rapidly cementing its position as the leader in enterprise generative AI. Founded in 2020 with office hubs in San Francisco, New York City, Seattle, Austin, Chicago, and London, our team thinks big and moves fast, and we're looking for smart, hardworking builders and scalers to join us on our journey to create a better future of work with AI. In a world where every AI company sounds the same, WRITER is building something different. We believe a great brand doesn’t just look good. It earns trust, sharpens conviction, and gives people the confidence to act. We’re looking for someone who believes that just as deeply as we do. Reporting into the VP of brand and communications, you’ll drive ownership of the WRITER brand, internal and external, from campaign strategy to the systems that make great brand work scalable. You’ll help shape how the world sees us, how our employees feel about us, how our product expresses us, and how AI makes all of that more powerful. If you’re a brand leader who thinks in systems, ships with taste, and is genuinely excited about what agentic AI makes possible for marketing, this is your role. We are open to hiring for this role at multiple levels, with compensation ranges scaled to match your experience, expertise, and the scope of the role.

Requirements

7+ years building brands that stand for something, ideally at a high-growth B2B technology company where brand was a strategic imperative.
Owned the strategy and the execution. Know the difference between a brand that looks good and a brand that creates belief, and have built the latter.
Genuinely excited about agentic AI and its role in brand, and bring a real point of view. Understand how AI can encode brand standards, scale creative output, and protect consistency without flattening distinctiveness. Ideally, have worked with AI tools in a brand context and have opinions about what works and what doesn’t.
Managed agencies well, which means having written briefs that are actually useful and given feedback that makes work better instead of blander.
Worked in or alongside product teams, and understand how brand translates into product experiences. Have fought those fights and know how to win them.
Built brand systems that scale — asset libraries, guidelines, repositories, brand skills or AI-powered toolkits — that genuinely help teams create on-brand work instead of just paying lip service to the guidelines.
Fluent in brand metrics. Know how to measure what matters, connect brand performance to business outcomes, and use data to defend and evolve strategy.
Communicate with precision and confidence. Can write a sharp brief, present a campaign with conviction, and tell a stakeholder why brand investment matters without resorting to platitudes.
Operate with low ego and high standards. Know how to build shared ownership and bring people along, because brand only works when the whole company believes in it.

Responsibilities

Lead brand campaign strategy from idea through activation — not just the brief, but the conviction behind it. Develop concepts worth executing, manage the work end-to-end, and hold the bar for what “on-brand” actually means. Ensure every campaign builds something cumulative: a brand that people recognize, trust, and root for. Partner closely with product marketing on integrated go-to-market campaigns, ensuring brand and demand work in lockstep.
Activate WRITER’s brand across the customer journey, and bring the same intentionality to the employee experience. Onboarding, all-hands, internal comms: the brand lives there too, and make sure it shows up with the same quality and care.
Own WRITER’s internal WRITER instance as the operational backbone of our brand: encoding our voice, guidelines, and creative standards into brand skills that the entire company relies on to produce high-quality, on-brand work at scale. Build and maintain the skill library that makes WRITER employees faster, sharper, and more consistent — without losing what makes us distinctively us. Partner with product and engineering to translate that front-line experience into product insights, acting as an in-house advisor to make WRITER stronger for brand leaders everywhere.
Work with product and design to ensure our brand identity is felt inside the platform: in the copy, the experience, the moments that tell customers they’re working with something built with genuine craft and conviction.
Be WRITER’s day-to-day lead for our brand agency — setting the brief, driving the relationship, and making sure partners deliver work that actually moves us forward, giving them a clear point of view to work from.
Define and own the metrics that matter — brand awareness, perception, campaign performance, pipeline influence — and use those signals to continuously sharpen strategy. Conduct ongoing competitive and market research to keep WRITER’s brand ahead of the conversation, not just part of it.
Build and own WRITER’s brand repository, creating a single, scalable source of truth for assets, guidelines, templates, and toolkits. Working hand-in-hand with the creative team, turn our brand into something the whole company can activate confidently without compromising consistency. Champion brand adoption across the organization, running enablement that makes internal teams genuine brand ambassadors.

Benefits

Generous PTO, plus company holidays
Medical, dental, and vision coverage for you and your family
Paid parental leave for all parents (16 weeks)
Fertility and family planning support
Early-detection cancer testing through Galleri
Flexible spending account and dependent FSA options
Health savings account for eligible plans with company contribution
Annual work-life stipends for: Wellness stipend for gym, massage/chiropractor, personal training, etc.
Learning and development stipend
Company-wide off-sites and team off-sites
Competitive compensation, company stock options and 401k