Senior Brand Manager

Spin Master•Los Angeles, CA

6d•$120,000 - $130,000•Hybrid

About The Position

As Senior Brand Manager, you will lead product development and brand development for Preschool. You will oversee the management and development of the brand and the day-to-day management and delegation of set responsibilities, tasks and execution. The Senior Brand Manager is responsible for collaborating with cross functional teams including product development, design, engineering, and sales to execute key global brand strategies and drive brand growth and profitability. Drive critical path process, ensuring all timelines are adhered to, financial goals are achieved, and that all stakeholders have the information they need to succeed. Oversee and manage P&L to drive key brand operations including forecasting, pricing, costing, and profitability analysis in order to deliver brand financial goals. Brief and support all marketing activities including (but not limited to) digital media, TV and video production, social media, eCommerce, packaging, branding, public relations, and trade shows Develop the Brand Foundations, collaborate on Brand Action Plans, delivering the yearly Slots & Rationale to design. Collaborate on brand strategies and implement plans on new and existing brands in conjunction with the Director. Regularly analyze Global POS performance, Market Analyses (Circana), competitive landscape and trends to generate new product and marketing opportunities. Leverage data to discover insights and growth opportunities for the brand, driving to commercial opportunities. Present new brand and product lines, strategies, plans, and results to internal sales team and external partners.

Requirements

Drive market research and consumer insights to understand target audiences, identify trends to inform brand strategy.
Has a deep understanding of the global competitive landscape - key competitive, features, pricing and white space opportunities.
Understands our competitive advantage with customers.

Responsibilities

Lead product development and brand development for Preschool.
Oversee the management and development of the brand and the day-to-day management and delegation of set responsibilities, tasks and execution.
Collaborate with cross functional teams including product development, design, engineering, and sales to execute key global brand strategies and drive brand growth and profitability.
Drive critical path process, ensuring all timelines are adhered to, financial goals are achieved, and that all stakeholders have the information they need to succeed.
Oversee and manage P&L to drive key brand operations including forecasting, pricing, costing, and profitability analysis in order to deliver brand financial goals.
Brief and support all marketing activities including (but not limited to) digital media, TV and video production, social media, eCommerce, packaging, branding, public relations, and trade shows.
Develop the Brand Foundations, collaborate on Brand Action Plans, delivering the yearly Slots & Rationale to design.
Collaborate on brand strategies and implement plans on new and existing brands in conjunction with the Director.
Regularly analyze Global POS performance, Market Analyses (Circana), competitive landscape and trends to generate new product and marketing opportunities.
Leverage data to discover insights and growth opportunities for the brand, driving to commercial opportunities.
Present new brand and product lines, strategies, plans, and results to internal sales team and external partners.