Senior Associate Brand Manager

Bayer•Hanover Township, NJ

1d•$118,000 - $158,000•Onsite

About The Position

The Sr. Associate Brand Manager drives business objectives/strategies to deliver share, sales and profit targets and owns implementation of brand activities. As a key Team Member, Sr. Associate Brand Managers provide critical inputs to the forecasting process, conduct data analysis, manage projects and support day-to-day business needs, developing strong working relationships with both internal cross functional partners and external agencies. Success in this position requires passion and ability to use data from various sources and turn it into business opportunities, a desire to win in a very competitive market, ability to collaborate and work with cross functional partners and a strong sense of accountability.

Requirements

BS/BA degree
Financial and Operational Acumen: financial management skills to critically and objectively assess programs/investments vs results. Ability to streamline operational processes and drive efficiency through use of technology. Excellent problem solving skills.
Analytical Acumen: Superior analytical ability, assessing different models and related outputs. Experience with business forecasting. Proven ability to assess and react to complex data points, distilling information down to actionable insights.
Marketing Brand Building: Excellent communication skills required. Ability to engage in positive/productive debate with the leaders of key internal constituent groups. Ability to collaborate and influence key stakeholders. Strong project management skills, including identifying key milestones and delivering against deadlines.

Nice To Haves

MBA with 2 years of experience in a similar or related role, ideally in a CPG/healthcare environment or BS/BA with 4 years of experience in a similar or related role, ideally in a CPG/healthcare environment

Responsibilities

In line with brand strategy, establishes objectives for marketing activity/consumer promotions (FSIs, IRCs, Shopper Marketing...) and leads execution, achieving on-time implementation of key tactics.
Works with Internal Partners/third party agencies on creative development and post-analysis to identify best practices.
Analyzes the business and competitive environment, using data and sound judgement to make recommendations for ways to better meet short and long-term business goals, as well as identify insights that can lead to new business building ideas.
Leads weekly/monthly state-of-the-business tracking and reporting and manages communication to Management and cross-functional Teams.
Works in partnership with Finance and Product Supply to assist in the monthly management of brand P&Ls and production forecasts to support base business and new product initiatives Responsible for marketing budget management.
Supports the Team in developing annual marketing plans that will enable the brands to meet their volume targets, share targets and overall business objectives.
Works as the brand lead for packaging/labeling and website maintenance and provides support for e-commerce activities in line with brand objectives and marketing plans.
Assists in the development of market research projects by identifying information gaps and working with the Marketing Team and MRD manager to recommend and execute plans to fill the information voids.
Serves as marketing project lead for product renovations including channel specific products, labeling changes, graphics updates, cost savings projects and the execution of updated package graphics.
Gains a strong understanding of the medical, regulatory, legal, manufacturing and retail environments for the brands as they relate to key brand initiatives. Builds relationships with key contacts in each of these areas.