Senior Brand Manager ZYN - Launches

Philip Morris International•Stamford, CT

10h•Hybrid

About The Position

Be a part of a revolutionary change! At Philip Morris International (PMI), we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future. With huge change, comes huge opportunity. So, if you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. Our success depends on people who are committed to our purpose and have an appetite for progress. Our beautiful HQ in Stamford, CT is just steps away from the Stamford Metro-North Train Station and easily accessible from NYC. This position sits with our Swedish Match affiliate. The Senior Brand Manager ZYN – Launches leads the planning and execution of high‑impact ZYN product launches, serving as a senior launch owner and strategic partner to cross‑functional teams. This role provides end‑to‑end leadership across launch strategy, packaging development, campaign direction, and commercial readiness, ensuring launches deliver against brand, consumer, and business objectives. The role also contributes thought leadership, launch best practices, and mentorship to elevate launch excellence across the ZYN portfolio.

Requirements

Bachelor’s degree in Business or related field required; MBA strongly preferred.
7+ years of progressively responsible experience in Brand Marketing, Product Marketing, or Launch Management within Consumer Packaged Goods.
Demonstrated experience leading high‑visibility launches and cross‑functional initiatives.
Strong launch leadership with proven ability to manage complex, multi‑stakeholder initiatives.
Advanced project management, prioritization, and risk‑management skills.
Demonstrated expertise in packaging development and campaign leadership.
Strong strategic and analytical capability with ability to synthesize insights into action.
Ability to influence and lead without direct authority at senior levels.
Excellent communication and executive‑level presentation skills.
High level of ownership, accountability, and decision‑making judgment.
Authorized to work in the US without sponsorship now and in the future

Responsibilities

Own the strategic and executional leadership of multiple large‑scale ZYN product launches annually, ensuring alignment with brand strategy, portfolio priorities, and commercial objectives.
Set launch vision, objectives, and success metrics in partnership with senior marketing and commercial leadership.
Lead cross‑functional launch governance, coordinating Marketing, CE&A, R&D, Operations, Legal, Finance, and Sales to deliver launches on time and in full.
Provide senior oversight of packaging strategy and development, including architecture, claims, regulatory approvals, operational readiness, and supply chain handoff.
Direct development of launch campaigns, positioning, and messaging frameworks, guiding creative agencies and internal teams from concept through execution.
Ensure delivery of robust, actionable launch toolkits and briefs for downstream activation, including indirect retail and field execution.
Manage launch budgets, timelines, risks, and dependencies; proactively identify issues and recommend mitigation strategies.
Evaluate launch performance across sales, distribution, consumer response, and execution metrics; translate learnings into recommendations and future launch improvements.
Partner with Strategy, Insights, and Analytics teams to incorporate consumer, market, and competitive insights into launch planning.
Contribute to international launch readiness by developing scalable launch assets, frameworks, and best practices as needed.
Act as a mentor and subject‑matter expert for launch management, supporting capability building within the brand team.
Lead special projects and cross‑brand initiatives related to innovation and portfolio acceleration, as assigned.