Brand Manager ZYN - Launches

Philip Morris International U.S.•Stamford, CT

6d•$132,000 - $165,000•Hybrid

About The Position

At Philip Morris International (PMI), we are undergoing a significant transformation with the clear purpose of delivering a smoke-free future. This role is part of our Swedish Match affiliate, based at our HQ in Stamford, CT. The Brand Manager will work closely with the Sr. Manager (ZYN) and cross-functional teams to lead the development and execution of major product launches, typically two per year. This position involves end-to-end ownership of launches, including core packaging development, launch campaign strategy, and creating foundational toolkits for indirect retail execution. The Brand Manager will ensure launches are aligned with strategy, delivered on time, and effectively communicated to the CE&A team for activation.

Requirements

Bachelor's degree in Business or equivalent. MBA strongly preferred.
5+ years of experience in Brand Marketing, Product Marketing, or Launch Management within the Consumer Packaged Goods (CPG) industry.
Experience leading product launches, packaging development, and coordinated campaign execution preferred.
Strong project management and launch leadership capabilities.
Demonstrated ability to manage packaging development and creative campaigns.
Ability to perform under pressure in timeline-driven environments.
Strong strategic, analytical, and problem-solving skills.
Highly organized self-starter with ability to manage multiple workstreams.
Strong communication and presentation skills (Excel, PowerPoint).
Ability to work cross-functionally and influence without authority.
Passion for building impactful brands within the PMI US portfolio.
Authorized to work in the US without sponsorship now and in the future

Responsibilities

Lead end-to-end execution of approximately two major product launches per year, partnering cross-functionally to ensure on-time, on-strategy delivery.
Own core packaging development for new launches, including design, claims, approvals, and operational handoff.
Develop the core launch campaign, including positioning, messaging, and foundational creative assets.
Create and deliver a basic launch toolkit for indirect retail execution and clearly brief handoff to the CE&A team.
Manage launch budgets, timelines, and key deliverables across internal and external partners.
Analyze launch performance using sales, distribution, and consumer insights to inform optimization and reporting.
Support related advertising, POS, digital media, promotional initiatives, and consumer research.
Contribute to international launch readiness through adaptable brand platforms and toolkits, as needed.
Other responsibilities as assigned.