Senior Brand Manager, HCP Media

Abbott • Alameda, CA

1d • Onsite

About The Position

This position works out of our Alameda, CA location in the Diabetes Care division where we are focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology.

Requirements

• Bachelors Degree with at least 4-6 years of experience in media strategy, omnichannel marketing, or digital marketing, with increasing strategic responsibility
• Proven ability to develop and execute integrated media strategies and lead cross-channel orchestration
• Strong experience in agency management and cross-functional leadership
• Demonstrated expertise in marketing analytics, ROI measurement, and data-driven decision-making
• Excellent communication and executive presentation skills, with ability to influence senior stakeholders
• Strategic thinker with strong business acumen, critical thinking, and problem-solving skills

Nice To Haves

• MBA
• Experience in healthcare, medical devices, pharmaceuticals, or other regulated industries
• Hands-on experience with CRM platforms, marketing automation, web analytics, and omnichannel tools
• Familiarity with data architecture, attribution modeling, and advanced measurement frameworks
• Track record of driving transformation in marketing capabilities or operating models
• Strong program management skills in a matrixed, fast-paced organization
• Passion for innovation and continuous learning, with the ability to translate emerging trends into business impact

Responsibilities

• Lead the development of a comprehensive HCP media strategy aligned to brand priorities, customer journeys, and business goals
• Architect and operationalize an integrated omnichannel engagement model, ensuring seamless coordination across paid, owned, and field channels
• Define channel roles, investment frameworks, and activation strategies to maximize reach, engagement, and conversion
• Develop and lead a content strategy tailored to HCP needs across the customer lifecycle, ensuring alignment across media, CRM, web, and sales channels
• Partner with brand, medical, and creative teams to deliver high-impact, compliant content that drives behavior change
• Ensure consistent messaging and personalization across touchpoints through orchestration with omnichannel platforms
• Establish and own media KPIs, measurement frameworks, and attribution models to track effectiveness at channel and campaign levels
• Translate data and insights into actionable recommendations and optimization plans to improve ROI and customer engagement
• Partner with analytics and data science teams to evolve measurement capabilities and inform future investment strategies
• Lead performance reviews and present insights and recommendations to senior leadership to guide budget allocation and channel prioritization
• Serve as the Media Lead connecting brand, omnichannel, analytics, sales, and digital teams to ensure aligned execution
• Drive alignment with the Omnichannel team to embed best practices, innovation, and scalable solutions
• Influence organizational adoption of new engagement models and tools to shift toward desired HCP behaviors
• Lead and evolve agency partnerships to ensure delivery of best-in-class media strategy, planning, buying, and optimization
• Manage external vendors and platforms, ensuring performance accountability, innovation, and cost efficiency

Benefits

• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with a high employer contribution.
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior