Brand Manager, Adult Nutrition - HCP Marketing

Abbott Laboratories • Columbus, OH

1d • $99,300 - $198,700 • Onsite

About The Position

This person will be responsible for the development and management of strategies and programs to effectively achieve commercialization, profit margin and business plan objectives. Key responsibilities include managing marketing activity for Specialty Clinic Healthcare Professionals, and leading reporting and analytics for the Therapeutic Nutrition Adult Institutional business. Additional responsibilities include quarterly business strategic and tactical planning, monthly reporting, data analysis for program optimizations, agency leadership, vendor management, and budgeting.

Requirements

• Bachelor's degree in Marketing, Business, or related field; MBA preferred
• 2-5 years of brand management, HCP sales or business analytics experience.
• Preferred experience in healthcare or food and beverage industry
• 2+ years of demonstrated leadership of cross-functional teams
• Time and project management skills, including the ability to work on multiple projects at the same time
• Strong analytical skills and attention to detail
• An ability to think strategically and develop annual plans and financial commitments
• An understanding of trends and an ability to respond to changing customer and HCP needs
• Creativity and an ability to produce innovative and original ideas; Intellectual curiosity
• The ability to manage and allocate budgets
• Written and verbal communication skills
• Experience with and an understanding of market research and data
• Sales experience a plus

Responsibilities

• Responsible for managing marketing activity for Therapeutic Nutrition (TN) Specialty Healthcare Professionals (HCPs) in the US including gratis, coupon strategy and material creation, and Field Sales Force execution/ sales direction
• Manages Adult Institutional Field Sales Force budget and partners with Brand team to align on input for forecast models and financial decisions
• Collaborates with extended brand team to execute creative and messaging consistent with Masterbrand strategy, positioning, and brand standards
• Responsible for monthly Adult Institutional HCP/Field Sales Force reporting and analysis across brands including creating & updating monthly performance dashboards for key KPIs to inform Brand, Cross functional, and Leadership teams of results and insights
• Responsible for Sales Meeting execution for Specialty HCPs
• Leads monthly call with Brands and select Field Reps, captures and publishes actions items, and is responsible for consulting with brands to develop agendas
• Collaborate with internal and external stakeholders to achieve objectives. These groups may include the HCP Sales team, Sales and Commercial Operations and Analytics, Medical, Regulatory Affairs, Finance, Public Affairs, Legal, R&D, Sr. Leaders, Global Abbott Partners and external vendors or agencies
• Identify risks, opportunities and define and align leadership to actionable gap solves

Benefits

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level