Brand Manager, Adult Nutrition - HCP Marketing

Abbott • Columbus, OH

1d • $99,300 - $198,700 • Onsite

About The Position

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries. Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology. Working at Abbott At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and Juven® – to help get the nutrients they need to live their healthiest life. This person will be responsible for the development and management of strategies and programs to effectively achieve commercialization, profit margin and business plan objectives. Key responsibilities include managing marketing activity for Specialty Clinic Healthcare Professionals, and leading reporting and analytics for the Therapeutic Nutrition Adult Institutional business. Additional responsibilities include quarterly business strategic and tactical planning, monthly reporting, data analysis for program optimizations, agency leadership, vendor management, and budgeting.

Requirements

• Bachelor's degree in Marketing, Business, or related field; MBA preferred
• 2-5 years of brand management, HCP sales or business analytics experience.
• 2+ years of demonstrated leadership of cross-functional teams
• Time and project management skills, including the ability to work on multiple projects at the same time
• Strong analytical skills and attention to detail
• An ability to think strategically and develop annual plans and financial commitments
• An understanding of trends and an ability to respond to changing customer and HCP needs
• Creativity and an ability to produce innovative and original ideas; Intellectual curiosity
• The ability to manage and allocate budgets
• Written and verbal communication skills
• Experience with and an understanding of market research and data

Nice To Haves

• Preferred experience in healthcare or food and beverage industry
• Sales experience a plus

Responsibilities

• Responsible for managing marketing activity for Therapeutic Nutrition (TN) Specialty Healthcare Professionals (HCPs) in the US including gratis, coupon strategy and material creation, and Field Sales Force execution/ sales direction
• Manages Adult Institutional Field Sales Force budget and partners with Brand team to align on input for forecast models and financial decisions
• Collaborates with extended brand team to execute creative and messaging consistent with Masterbrand strategy, positioning, and brand standards
• Responsible for monthly Adult Institutional HCP/Field Sales Force reporting and analysis across brands including creating & updating monthly performance dashboards for key KPIs to inform Brand, Cross functional, and Leadership teams of results and insights
• Responsible for Sales Meeting execution for Specialty HCPs
• Leads monthly call with Brands and select Field Reps, captures and publishes actions items, and is responsible for consulting with brands to develop agendas
• Collaborate with internal and external stakeholders to achieve objectives. These groups may include the HCP Sales team, Sales and Commercial Operations and Analytics, Medical, Regulatory Affairs, Finance, Public Affairs, Legal, R&D, Sr. Leaders, Global Abbott Partners and external vendors or agencies
• Identify risks, opportunities and define and align leadership to actionable gap solves

Benefits

• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level