Senior Brand Manager, Coffee

The Coca-Cola Company•Atlanta, GA

6d•Onsite

About The Position

Join the Coca-Cola Company, a global brand that has been innovating and evolving since 1886, and become a part of our inspiring brand strategies. We are currently seeking a Brand Manager who is creative, innovative, and inspirational to refresh the world. This role requires a high level of collaboration, working effectively with various stakeholders including brand team members, agencies, customer teams, innovation, R&D, and commercial leadership. If you are strategic, driven, and collaborative, entrepreneurial and general manager mindset, we want to hear from you.

Requirements

Bachelor’s degree in Marketing, Communications or Business.
5+ years of experience in brand management.
Experience with Nielsen or IRI, Bases and other quantitative research tools and a passion for understanding consumer behavior.
Knowledge of procedures and media used to drive increased volume and brand equity.
Knowledge of and ability to apply basic marketing concepts.
Ability to manage and inspire agency performance.
Making consumers and their needs the primary focus of the business.
Knowledge of the creative brief development process.
Ability to evaluate creative concepts and executions based on creativity, strategic alignment and consumer impact.
Ability to utilize syndicated, custom, and secondary research to identify opportunities to develop brand plans and marketing tactics.

Nice To Haves

Active Listening
Analytical Thinking
Brand Equity
Brand Management
Brand Positioning
Brand Strategy
Collaborative Leadership
Critical Thinking
Cross-Functional Leadership
Data Driven
Financial Acumen
Forward Thinking
Innovation
Marketing Planning
Personal Initiative
Strategic (Inactive)
Strategic Thinking

Responsibilities

Strong analytical skills and ability to turn insights into action
Writing short and/or long-term business/brand plans, identifying business objectives, strategies, key initiatives and performance measurements.
Developing marketing plans which support strategic initiatives to deliver annual business plan.
Developing and communicating written briefs for use by agencies and directing their work activities.
Assessing consumer opportunities that are currently untapped by leveraging consumer research and in-market performance.
Assisting in developing portfolio strategies across brands/categories.
Providing on-going business analysis to identify and prioritize brand-building opportunities.
Developing annual brand business reviews, as well as growth platforms and brand roles.
Recommending brand budgets and investment allocation.
Building a clearly defined positioning for new offerings, new categories entrants/brands.
Leading alignment on the brand initiatives with key functions and bottler marketing, sales and technical teams.
Project development in conjunction with functions, such as Operating Unit management, Market Managers and bottling system partners.
Presentations of business results for marketing manager, regional manager and divisions.
Recommendation and analysis of trends and key initiatives to the management team and bottlers that will drive brand growth.