Senior Brand Manager, Axe Demand Generation and Performance Lead

Unilever•Los Angeles, CA

9d•$119,400 - $179,000

About The Position

The Senior Brand Manager serves as the lead of the Axe Engagement team, leading Engagement go-to-market strategy. This individual will oversee the creation of all paid content, manage go-to-market engagement activities, and ensure a streamlined digital workflow that supports the brand’s growth objectives in store and online. The role requires a strong sense of ownership and the capacity to work independently, driving the Axe campaigns from conception to execution. The Senior Brand Manager is also expected to foster cross-functional collaboration with internal teams such as CMI, Innovation, Supply Chain, CS&P and Finance to ensure business objectives are met holistically. This includes supporting the development of innovation pipelines, aligning brand communications with long-term growth ambitions, and ensuring all performance and engagement strategies are integrated with the wider business plan. By leveraging close partnerships across departments, the Senior Brand Manager ensures that campaigns are not only creative and engaging but also commercially effective and aligned with Axe’s strategic priorities. With Axe’s focus on reaching young guys, the Senior Brand Manager must immerse themselves in the culture of this demographic. It is essential to identify authentic and impactful opportunities for Axe to connect with young guys, ensuring the brand remains relevant and meaningful within their lives. The role will report directly to the Head of Axe for the US, reinforcing the importance and visibility of this position within the organization.

Requirements

8+ years of relevant branding/marketing experience
Strong interpersonal skills
Passion for bringing campaigns to live and driving growth
Strong analytical skills including forecasting, budgeting and brand performance metrics
Bias for Action: Ability to independently drive key workstreams
Owner’s mindset: Embracing the thought process of an owner, while leaning into our core Unilever behaviors (particularly thinking 3 steps ahead) will be key to drive success in seat.

Nice To Haves

MBA preferred

Responsibilities

Lead the briefing processes for Brand Say content, including video, social, display, and commerce assets.
Develop content strategy matrices based on consumer insights, brand strategy, and category trends for always-on initiatives, campaigns, modular executions, and commerce-driven content.
Lead the Integrated Agency Team (IAT), including Media, PR, Social, Creative, and Influencer experts.
Manage agency teams through regular check-ins to ensure progress toward campaign launches and ongoing iterations.
Own and understand the brand’s P&L, including budget management, gross margin optimization, and forecasting.
Monitor and optimize key brand metrics such as market share, share forecast, monthly shipments, brand health, and shopper metrics.
Lead monthly performance reviews, analyzing Circana/Numerator data for insights and recommendations.
Collaborate with Customer and Shopper Marketing teams to execute Axe campaigns.
Lead in-store executions and ensure Shopper Marketing amplifies national campaigns with a retailer-focus.