Senior Brand & Integrated Campaigns Manager

Cresta•San Francisco, NY

6d•Hybrid

About The Position

Cresta is seeking a Senior Brand & Integrated Campaigns Manager to join their Marketing team. This is a new role focused on telling Cresta's story in creative and impactful ways to increase brand awareness, reputation, and growth. The ideal candidate will be a creative thinker, storyteller, and strategist who can develop and execute breakthrough campaigns across various media channels. This role requires strong collaboration with internal teams and senior leadership to "own the narrative" and drive the company's brand forward.

Requirements

5+ years experience in brand/integrated marketing, advertising, or creative strategy, including at least 1 year in enterprise tech.
Experience executing complex multi-modal campaigns at top-tier organizations: show us your portfolio!
Have worked on high-visibility brand and advertising campaigns for a B2B brand.
Experience driving messaging and storytelling for a fast-growing company.
Messaging excellence: you can communicate complex ideas simply.
Creative mindset: you are full of ideas and are savvy about what works on social media, video and static advertising including out-of-home, and in written media.
Detail-oriented: you care about your ideas being well executed.
Highly collaborative & self-directed: you know how to get things done.
Comfortable working with senior executives and pushing them outside of their comfort zone.
Coachable, resilient, and highly motivated to drive outcomes.
San Francisco Bay Area or New York City preferred; willing to work in the office a minimum of 2x per week.

Nice To Haves

Experience marketing software or AI products.
Video production capabilities.
B2C campaign experience.

Responsibilities

Design and drive integrated campaigns across social, digital, out-of-home, and events incorporating video, visual, audio, and written media.
Bring experience leading highly visible brand campaigns to help Cresta break through the noise with clarity and purpose.
Constantly dream up new storylines and creative tactics to get them in front of our audiences.
Partner across Communications, Content Marketing, Creative, Demand Generation, Field Marketing, and Product Marketing, and executive leadership to produce world-class strategies and content and bring them to market.
Constantly mine Cresta to uncover that next great untold story.