Senior Brand Designer (Remote)

Huckleberry Labs•Los Angeles, CA

6d•$135,000 - $160,000•Remote

About The Position

Huckleberry is seeking a Senior Brand Designer to help define and evolve the company's visual identity. This role involves working closely with the Creative Director and collaborating with Marketing, Product, and Engineering teams to build a distinctive and flexible brand system. The designer's work will be visible across various platforms including the website, app, marketing campaigns, and product interfaces. This is a hands-on position with significant ownership, requiring contributions to both strategic direction and practical execution, from developing the brand system in Figma to designing specific campaigns and experiences.

Requirements

Minimum of 8 years of experience in visual design, in-house or in an agency setting.
Strong understanding of the formal elements of graphic design, including typography, color, layout, composition, and visual hierarchy.
A creative focus on visual design applied across surfaces such as web, mobile product, digital campaigns, video, and print.
A passion for branding, demonstrated through a portfolio of strong work across a variety of contexts, with a focus on brand systems.
Experience working with motion designers to conceptualize and build motion as part of a broader brand system.
Strong communication skills and the ability to collaborate effectively with designers and non-designers alike.
A curiosity to stay current with evolving design tools and techniques, balanced with a desire to develop an original, opinionated visual point of view.
A track record of collaborating with design, marketing, and business partners to translate project needs, audience insights, and constraints into thoughtful design decisions.
An ability to balance multiple projects, independently prioritize work based on project objectives and business goals, and thrive in a fast-paced, high-growth environment.
A proactive, self-directed work style and the ability to operate independently on a small team.
Thoughtful, collaborative, and high-quality in your approach to the work.

Nice To Haves

Individual motion experience is a plus.

Responsibilities

Partner with Product, Marketing, and Engineering to create a cohesive Huckleberry brand experience across the app, App Store, huckleberry.com, campaigns, paid media, lifecycle, content, and other brand touchpoints.
Help maintain and expand a flexible brand system that scales with the needs of the business.
Collaborate with the Creative Director to define how Huckleberry's visual identity is expressed across experiences and channels.
Act as a champion for the brand, helping establish a consistent and distinctive point of view across the organization.
Partner with Product Design to bring the brand into the product experience, not just the marketing around it.
Brief and collaborate with external partners across illustration, motion, video, and agency engagements to execute high-quality work.
Design through iteration, experimentation, audience insights, and performance data to understand what resonates with families.
Ensure consistency across marketing channels while identifying opportunities to evolve and expand the capabilities of our visual system.
Be an active participant in design at Huckleberry, providing thoughtful feedback across Marketing, Product, and Design teams.