Senior Brand Designer, Meta Ads

Meta•Menlo Park, CA

6d•$149,000 - $209,000

About The Position

The Senior Brand Designer will own brand expression in the Meta Ads product design system, which supports Meta’s ads and business tools, including Ads Manager and Meta Business Suite. The role builds brand into product UI and the design system by translating brand direction into rules and assets that work across complex product surfaces and AI-generated experiences. The designer will serve as the point of contact with Meta’s central brand teams, bringing their direction into the system and determining how it applies when brand and product needs compete.

Requirements

At least 6 years of experience in brand, visual, or product design.
A portfolio showing brand systems applied in digital products, including areas such as color, iconography, typography, or theming.
Experience translating brand guidelines into design system rules or components used by other designers.
Experience leading work across teams the candidate does not manage, including aligning senior stakeholders on visual direction.
Clear written and verbal communication, including framing visual problems in terms of user and business impact.
Proficiency in Figma.

Nice To Haves

Ability to integrate AI tools to optimize or redesign workflows and drive measurable impact, such as efficiency gains or quality improvements.
Project management experience across several concurrent workstreams.
Experience adhering to and implementing responsible, ethical AI practices, such as risk assessment, bias mitigation, and quality and accuracy reviews.
Iconography craft and experience running an icon system.
Ongoing AI skill development, such as prompt or context engineering and agent orchestration, and staying current with emerging AI technologies.
Comfort taking on product design work when a problem calls for it.
Working knowledge of design tokens, theming, and how design systems are implemented in code.
Hands-on use of AI tools in design work, including generation, evaluation, prototyping, or coding assistants.
Motion design experience, including After Effects or Lottie.
Experience with enterprise, B2B, or other complex product surfaces.

Responsibilities

Own the relationship with Meta’s central brand teams, track upcoming brand changes, assess their impact on ads products, and integrate them into the Ads design system with a plan.
Define how Ads Manager and related tools express the Meta brand on Meta surfaces and third-party surfaces where the tools appear.
Set hierarchy and rules for multiple AI product brands that share interfaces, and align the product teams responsible for them.
Translate brand requirements into color tokens, theming, primitives, and icon rules that designers, engineers, and AI tools can use independently.
Manage iconography for ads products, including look and feel, guidance on inheriting or creating icons, and technical approaches for performance and cross-platform scaling.
Write guidance, examples, and evaluation criteria to help AI design tools apply the brand and assess visual quality.
Identify risks and dependencies early, including brand changes, migrations, and deprecations, and drive them to resolution across teams.
Modernize system primitives against current industry benchmarks.