Senior Brand Designer
About The Position
As a Senior Brand Designer, you will shape how Credit Genie and an exciting, unannounced new product line are expressed across external touchpoints. You will play a pivotal role in contributing to, evolving, and influencing our core visual identities and design systems while getting in on the ground floor to help build, launch, and market a brand-new product. We are looking for a strong team player who thrives in a highly collaborative environment. Partnering closely with Product Marketing, Lifecycle, Integrated Marketing, and Growth leads, you will translate our products into high-craft campaigns, web properties, and acquisition channels. In this role, you will operate as an autonomous senior individual contributor—leading end-to-end creative workstreams, running structured experiments, and building scalable production systems to power fast-moving growth initiatives across our portfolio.
Requirements
- 6-8 years of brand design experience, with a portfolio demonstrating independent ownership of a lifecycle, social, or campaign program, as well as contributions to core visual identities and design systems.
- Exceptional collaboration skills and a "strong team player" mindset, comfortable building trust and working seamlessly with senior stakeholders across marketing, product, and design.
- Hands-on experience or strong enthusiasm for helping build, launch, and market a new brand or product from scratch.
- Proven ability to translate a strategic goal into a shipped, cohesive creative system across channels.
- Experience collaborating with channel owners (Paid, Social, Lifecycle) on creative A/B testing and using performance data to continuously iterate and refine visual assets.
- Proficiency in Figma and Adobe Creative Suite; motion/video experience a plus.
- Experience in fintech preferred.
Nice To Haves
- Bonus: experience building reusable creative systems or templates for recurring campaign needs.
Responsibilities
- Actively contribute to, influence, and evolve our visual frameworks and brand design systems. Shape the long-term visual direction for Credit Genie and our new initiatives.
- Help define, build, and market the visual identity for a net-new product, driving GTM creative strategy to introduce a brand-new experience to the market.
- Drive creative execution from concept through launch for major product releases, multi-channel campaigns, paid performance ads, and brand initiatives—partnering with internal stakeholders and agency partners to scale output.
- Design end-to-end CRM and growth assets (email, push, in-app messaging, social, and display) across Credit Genie and our upcoming product lines.
- Partner with channel owners (Paid, Social, Lifecycle) on structured A/B testing for creative and messaging, using performance insights to continuously refine visual craft and conversion.
- Construct reusable campaign kits, modular design templates, and workflow systems to accelerate production speed without sacrificing brand quality. Explore AI-assisted design tools to speed up conceptualizing and variation.
- Design, test, and optimize high-converting landing pages, marketing web properties, and acquisition funnels.
- Maintain and expand distinct visual frameworks for Credit Genie and our upcoming product, ensuring cohesive yet differentiated identities as marketing scales. Partner with the broader Brand and Product designers on core app surfaces and design system maintenance, ensuring brand continuity from marketing touch points into the product.
Benefits
- 100% company-paid medical, dental, and vision coverage for you and your dependents on your first day of employment.
- Receive up to $100 per month in fitness reimbursement or enjoy a complimentary full membership to LifeTime Fitness or Equinox.
- 401(k) with a 3.5% match and immediate vesting
- Meal program available for both lunch and dinner
- Pre-tax benefits, including a $1,000 HSA match
- Life and accidental insurance
- Flexible PTO
- Bonus and equity programs
- Comprehensive medical, vision, and dental coverage
- 401(k) retirement plan with company match
- Short & long term disability insurance
- Life insurance
- Flexible PTO
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
