Senior Brand Designer

Vercel • San Francisco, CA

16h • $156,000 - $234,000 • Onsite

About The Position

Vercel is seeking a Senior Brand Designer to help shape a brand that moves as fast as the platform it represents. As a Brand Designer on Vercel's Core team, you will contribute to evolving the foundational visual language of a brand trusted by ambitious builders. This role involves creating systems, experiences, and defining brand moments that are instantly recognizable, creatively ambitious, and scalable. The position is not purely static; it spans brand systems, digital experiences, product launches, social media, motion graphics, print, events, environments, and merchandise. The ideal candidate will be able to design, prototype, and utilize AI-assisted code to bring brand ideas to life. This is a high-impact, high-visibility role for someone who is detail-oriented, thinks in systems, and can create defining brand moments. The work environment is fast-paced with a high bar for quality and execution.

Requirements

• 5+ years in brand, marketing, or visual design — ideally at a SaaS, developer tools, or fast-growing tech company
• A portfolio showing exceptional taste, systems thinking, and execution across mediums — not just polished final images, but how you think, build systems, collaborate, navigate constraints, and get work into production
• Exceptional typography and layout skills, with obsessive attention to spacing, hierarchy, rhythm, proportion, and alignment
• Deep understanding of visual storytelling, brand systems, composition, motion, and digital experiences
• You use AI throughout your process — visual exploration, prototyping, production, automation, and writing front-end code — not just to generate imagery or concepts, but to write, understand, debug, and iterate on code
• Comfortable with tools like v0, Cursor, Claude Code, or similar AI-assisted coding environments to build working prototypes
• Practical understanding of HTML, CSS, and JavaScript — enough to refine AI-generated code to a high visual and interaction standard
• You don't need to be a full-time engineer, but you're technically curious, comfortable in code, and capable of shipping functional prototypes
• You think beyond static files and enjoy bringing ideas to life as real, interactive experiences
• Strong production knowledge across digital and physical formats — responsive design, asset delivery, print prep, environmental graphics, vendor production
• Comfortable moving between conceptual thinking, detailed execution, prototyping, and production
• Understands how brand lives inside products and digital experiences, not just marketing campaigns

Responsibilities

• Lead design across key brand moments — product launches, campaigns, events, internal initiatives, and moments not yet defined
• Evolve the foundational elements of Vercel's visual identity: typography, color, composition, iconography, imagery, motion, and product-brand expression
• Design across mediums, including web, motion, 3D, social, print, swag, and environments, choosing whatever format best serves the story
• Move fluidly between Figma and code — writing HTML/CSS/JS and using AI-assisted tools (v0, Cursor, Claude Code) — to prototype independently and explore new forms of brand expression
• Build and evolve a brand system that scales without going stale, translating it into tools, templates, and production-ready assets
• Work hands-on from concept through final production, including preparing files, specs, and assets for implementation
• Know when motion, 3D, code, or emerging technology meaningfully strengthens an idea — and when a simpler execution serves better
• Establish a shared visual language across product, marketing, and internal comms — flexible enough to scale from everyday use to major brand moments
• Partner with design engineers to polish prototypes into high-quality digital experiences
• Collaborate with engineering, marketing, product design, and leadership to align on strategy and ship cohesive work
• Direct and collaborate with external specialists — studios, freelancers, photographers, illustrators, printers, fabricators — when execution extends beyond your own craft
• Present and defend creative decisions, connecting visual choices to brand, product, audience, and business goals

Benefits

• Competitive compensation package, including equity.
• Inclusive Healthcare Package.
• Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.
• Flexible Time Off.
• We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed