Senior Brand Activation Specialist

SCANA Energy • Atlanta, GA

2d • Remote

About The Position

SCANA Energy is seeking a Brand Activation Senior Specialist to elevate customer sentiment about the SCANA Energy brand in the Georgia natural gas market. The goal is to influence consideration and conversion among prospects and improve retention and build loyalty with existing customers. This role reports to the Director, Marketing Strategy & Growth and is accountable for collaborating with brand activation agencies on strategy development and execution for events, partnerships, and customer-focused initiatives. The specialist will track spend, curate partnerships, maximize sponsorship assets for lead collection, research new opportunities, ensure partners meet obligations, coordinate asset delivery, manage event logistics, act as a brand ambassador, capture event moments for social media, maintain an event calendar, organize timelines, manage documentation, and oversee administrative functions.

Requirements

• Excellent verbal and written communication and interpersonal skills.
• Exceptional organizational skills and follow-through.
• Attention to detail and high standards for self.
• Enthusiastic, self-motivated, effective under pressure, and flexible.
• Ability to connect with and build immediate rapport with individuals from a variety of backgrounds.
• Experience working with vendors and agencies.
• An ownership mentality – initiative, accountability, and genuine interest in contributing to company success.
• Excellent collaboration skills.
• Passion for driving outcomes and belief that more is possible.
• High curiosity--seeks new ways and challenges norms.
• Ability to handle multiple projects; handles ambiguity with confidence.
• Ability to work occasional evenings or weekends for events.
• Willingness to travel locally within Georgia for events and activations.
• Bachelor’s degree in Marketing or related field.
• 7 years’ experience in marketing, events, customer engagement or PR.
• Applicants must be authorized to work in the US on a full-time basis. Unfortunately, a current or future need for sponsorship is not supported or available for this position.

Responsibilities

• Act as primary liaison between SCANA Energy and our brand activation agency to collaborate on strategy development and execution on events, partnerships and customer-focused initiatives.
• Understand, track and articulate how spend on partnerships and activations translates into supporting strategic business goals, including increasing brand awareness and customer acquisitions.
• Use business goals as a basis to curate appropriate partnerships and associated activations (sports, community, etc.).
• Maximize sponsorship assets to drive prospect contact information collection to be leveraged by Marketing to convert potential leads into sales conversions.
• Research, identify and propose potential new partnership opportunities that align with SCANA Energy brand pillars.
• Ensure partners meet or exceed contractual obligations for marketing and activation goals established by SCANA Energy.
• Coordinate delivery of assets between agency and sponsorship partners and ensure timelines are met.
• Serve as SCANA Energy point of contact for activation events, coordinating logistics for in-person and virtual events, including vendor management and distribution of promotional materials.
• Act as brand ambassador to represent SCANA Energy at local events.
• Capture engaging moments from events for social media amplification.
• Maintain calendar of events.
• Organize and manage timelines and resources to ensure events run smoothly.
• Maintain documentation regarding current assets, added value and contractual status.
• Oversee administrative functions.

Benefits

• Comprehensive coverage including medical (plus free telehealth), dental, vision, and employer health savings account contributions.
• Robust support through Headspace and free mental healthcare visits for you and your dependents.
• Extensive assistance with Maven, paid family and caregiver leave, and fertility, adoption, and surrogacy services.
• Strong financial foundation with a 401(k) plan, company match, and access to financial wellbeing tools.
• Paid time off, tuition reimbursement, paid leaves, employee hardship fund, and a wide range of additional perks.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior