Senior Audience Producer

Hearst•Norwalk, CT

15d•$56,000 - $66,000•Hybrid

About The Position

Hearst Connecticut Media Group is seeking an innovative, collaborative Senior Audience Producer to guide ambitious journalism through audience insights, thoughtful optimization and responsible use of AI. Working with editors and reporters, this digital newsroom role supports engagement, subscriptions and return visits across CT Insider’s digital platforms, newsletters, social media, audio and print. It is not a television or live-news producing position. The Senior Audience Producer will embed with newsroom topic teams, which may include data, state politics, investigations, education, business, real estate, high school sports and UConn sports. The role uses audience knowledge, analytics and content optimization to help journalism reach and resonate with readers, and to strengthen its impact in Connecticut communities. Hearst Connecticut Media Group is a collection of local news properties with close to 170 journalists across 10 daily newspapers, 13 weekly newspapers, Connecticut Magazine and multiple websites. Its properties include CTInsider.com, a statewide news source covering sports, politics, breaking news and features about Connecticut residents and businesses.

Requirements

Strong editorial judgment and experience working in a deadline-driven digital news or journalism environment.
Demonstrated understanding of digital audience development, engagement and content optimization.
Ability to optimize stories for websites, social media, newsletters and search.
Strong comfort analyzing and interpreting metrics and communicating what the data means.
Experience editing short- and mid-form video, photos and audio using tools such as Canva, Photoshop or Premiere.
Excellent writing, editing and verbal communication skills.
A quick, organized and technically capable problem solver who consistently meets deadlines.
Strong organizational and detail-oriented skills, with the ability to effectively manage multiple priorities.
Flexibility to work nights and weekends for breaking news and special content opportunities.
Collaborative approach and curiosity about audience behavior, journalism and emerging technology.

Nice To Haves

Knowledge of a topic area in sports.
Experience planning and running livestreams and podcasts that engage and retain viewers.
Experience using analytics to shape editorial strategy and coverage decisions.
Experience developing strategic plans or audience-focused digital initiatives.

Responsibilities

Collaborate with editors, reporters, photographers and audience team members to ensure journalism engages, retains and converts local readers into subscribers.
Analyze and interpret audience metrics, translating insights into clear recommendations that inform short- and long-term coverage decisions.
Optimize journalism across websites, social media, newsletters and search to expand reach and deepen audience engagement.
Use topic-area knowledge and audience insights to identify story opportunities and develop recurring content series and annual special projects.
Guide responsible and relevant use of AI and other emerging tools to improve newsroom workflows and audience outcomes.
Communicate across departments during breaking and planned news events to alert audiences to key developments across platforms.
Support topic teams in planning and executing audience strategies that encourage return visits and subscriber growth.
Lead or contribute to livestreams and podcasts that engage and retain audiences, where applicable.