Senior Associate, Social Media Strategy

Bully Pulpit International•Washington, DC

13h•Hybrid

About The Position

Bully Pulpit International (BPI) is seeking a seasoned social and content strategist to guide integrated social media programs that advance our mission, amplify our impact, and protect our reputation. This role combines strategic planning, content creation, executive visibility, and rapid-response expertise, with a focus on thought leadership, public policy, and values-driven engagement. BPI is an outcomes agency made up of strategists, data scientists, and artists who communicate without barriers and measure what matters. With over 400 team members in six countries and thirteen offices, BPI applies its unique expertise across strategic communications, public affairs, research, and digital marketing to create sophisticated and customized strategies that make change possible for both American and European clients.

Requirements

4+ years of experience in strategic communications, social media strategy, and content creation.
Fluency in Meta, LinkedIn, X, TikTok, YouTube, Reddit and other social platforms.
Hands-on experience with at least one enterprise social management platform, e.g. Sprout Social, Hootsuite, Sprinklr, or Brandwatch.
Working knowledge of social listening tools such as Brandwatch, Meltwater, Sprinklr, or Talkwalker.
Exceptional writing, presentation, and analytical skills; ability to balance strategic and creative demands under tight timelines.
Proven project and team management experience with multi-stakeholder initiatives.

Nice To Haves

Background in agency or corporate environments preferred; experience with corporate reputation, executive visibility, or public affairs campaigns highly relevant.

Responsibilities

Translate broader client and brand objectives into clear social content plans, ensuring day-to-day execution ladders up to the bigger strategic picture.
Manage always-on campaigns across key platforms (LinkedIn, Facebook, Instagram, TikTok, YouTube, X/Twitter, Reddit, etc.).
Own social projects from brief through delivery, setting priorities, anticipating needs, and bringing in the right internal partners at the right moments.
Manage content calendars, draft engaging copy.
Deliver proactive and reactive messaging that shapes narratives.
Support visibility tied to events, media coverage, and philanthropic initiatives.
Exercise strong editorial judgment across social copy and content, synthesizing feedback from clients, strategists, creatives and other internal teams into a cohesive final product.
Understand the social content ecosystem end-to-end, including content planning, creative development, production, approvals, scheduling and publishing.
Be comfortable working across native and third-party social platforms and using performance or audience insights to help inform future content decisions.
Manage multiple workstreams, stakeholders and competing deadlines in a fast-paced agency environment without losing sight of quality or business objectives.
Bring enough project management and creative production experience to keep work moving independently, troubleshoot roadblocks and maintain momentum with minimal direction.
Serve as a trusted day-to-day owner who can connect the dots across strategy, creative and execution rather than simply managing tasks.
Use social listening tools to build searches/queries, monitor keywords and narratives, assess sentiment/volume, identify spikes, monitor competitors/issues, and turn the findings into a readout or recommendation.
Monitor real-time conversations to identify risks, misinformation, and reputational threats.
Deliver performance reports and insights on audience engagement and reputational trends.
Refine strategies based on analytics and high-impact content themes.