Senior Associate, Retention Marketing

Humana

2d•$94,900 - $130,500•Remote

About The Position

Become a part of our caring community and help us put health first. CenterWell is committed to building lasting relationships with our members—and we’re looking for a marketing professional to support retention strategies that keep seniors engaged and satisfied. As Senior Associate, Retention Marketing, you’ll help develop and execute campaigns that reinforce value, build trust, and reduce churn. This role is ideal for a marketer who understands the importance of personalized, timely communication in maintaining member loyalty.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field or equivalent years of relevant experience.
Minimum of 2 years of experience in lifecycle, onboarding, or customer engagement marketing.
Proven ability to manage multiple projects simultaneously with strong attention to detail.
Hands-on experience with CRM platforms and marketing automation tools.
Demonstrated analytical mindset with a passion for leveraging data to inform marketing strategies and drive performance.

Nice To Haves

Experience in healthcare, insurance, senior services, or other regulated industries.
Familiarity with agile marketing methodologies and cross-functional team collaboration.
Exposure to NBA (Next Best Action) engines, customer data platforms (CDPs), or journey orchestration technologies such as Adobe Experience Platform or Pega.

Responsibilities

Execute and optimize multi-channel campaigns (email, mail, SMS, app, web, call center, IVR) across all engagement areas.
Develop and refine test-and-learn strategies, including hypotheses, measurement plans, and performance goals.
Collaborate with product, analytics, clinical, operations, pharmacy, and channel teams to ensure messaging is accurate, personalized, and aligned with member needs.
Analyze campaign performance using data-driven insights to improve engagement, reduce churn, support Stars measure improvement, and promote medication adherence.
Support journey mapping and personalization efforts, including NBA (Next Best Action) logic and content orchestration.
Champion the voice of the members by integrating feedback and behavioral signals into campaign enhancements.
Ensure brand consistency and compliance across all touchpoints, including onboarding kits, pharmacy communications, and educational materials.
Assist in agile pod operations, including sprint planning, backlog grooming, and tracking deliverables.
Contribute to reporting and performance tracking to inform strategic decisions and roadmap iterations.