Marketing Manager - Acquisition & Retention

Manulife • Waterloo, ON

1d • CA$73,725 - CA$122,875 • Hybrid

About The Position

Join Manulife’s Affinity Marketing team, focused on driving customer acquisition, conversion, and retention across a portfolio of insurance products (Health & Dental, Life, Travel, and Mortgage). This role is accountable for leading end-to-end acquisition and retention programs across affinity partners, translating business goals into integrated plans, driving measurable performance improvement, and building strong partner confidence through disciplined execution and clear insights.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• 5+ years of progressive experience in performance marketing, lifecycle marketing, or integrated campaign management with measurable outcomes accountability.
• Demonstrated experience owning multi-channel acquisition and/or retention programs end-to-end (planning through optimization and reporting).
• Strong analytical and problem-solving skills; ability to translate data into decisions and a prioritized optimization roadmap.
• Familiarity with key marketing platforms and measurement tools (e.g., adobe analytics, PowerBI, paid social platforms).
• Proven ability to lead cross-functional stakeholders and agencies, manage multiple priorities, and deliver high-quality work on tight timelines.
• Excellent communication and presentation skills; able to influence senior stakeholders and sponsors with clear narratives and recommendations.
• High attention to detail, ownership mindset, and strong operational rigor.

Nice To Haves

• Experience in insurance, financial services, or regulated industries.
• Experience in a partner-based marketing and/or agency environment.
• Bilingualism (English and French) is an asset. If the successful candidate is in Québec, proficiency in both languages will be required to support clients from various provinces outside of Quebec.

Responsibilities

• Lead end-to-end delivery of acquisition and retention campaigns across a portfolio of affinity partners—from brief to launch to post-campaign learnings—ensuring timelines, dependencies, approvals, and quality standards are met.
• Own campaign orchestration across paid media, email, content, direct mail, and digital experiences, coordinating internal teams, external agencies and vendors to deliver on plan.
• Lead agency briefings and creative development processes, ensuring outputs are on-strategy, on-brand, compliant, and performance-oriented.
• Own the marketing calendar across assigned partners, proactively managing trade-offs, risks, and delivery expectations.
• Partner with the Senior Marketing Manager on strategy and annual planning; lead the translation of strategy into executable plans, performance management, and partner-facing reporting.
• Define performance goals and success measures per initiative; monitor in-flight performance and make data-backed recommendations on channel allocation, creative iteration, audience refinement, and journey improvements.
• Partner with analytics and global performance teams to ensure accurate tracking, attribution, and reporting; translate insights into clear actions for future planning.
• Contribute to measurement frameworks and business outcomes, including CPA, LTV, ROI, and funnel performance across partner portfolios.
• Create and deliver clear, insight-driven presentations to internal and external stakeholders, effectively communicating annual plans, campaign performance, and recommendations.
• Serve as the day-to-day marketing lead for assigned partners, building alignment across sales, product, analytics, compliance, and agency teams to deliver outcomes efficiently.
• Maintain strong stakeholder communication discipline (timely responses, clear ETAs, proactive risk flags, and solution options), ensuring sponsor and internal confidence.
• Influence without authority: drive decisions, resolve blockers, and align teams on priorities using clear rationale and performance insights.
• Contribute to broader team planning by bringing forward market/partner insights, performance trends, and growth opportunities across your portfolio.
• Deliver campaigns with a high standard of accuracy and compliance in a regulated environment, recognizing the impact of errors on partner trust and brand credibility.
• Enforce rigorous QA and launch readiness across all assets and measurement (links, UTMs, offer details, disclaimers, sponsor-facing comms), minimizing rework and execution risk.
• Own campaign setup discipline: ensure tracking, tagging, reporting structures, and documentation are consistent, reliable, and audit-ready.
• Manage program budget inputs and operational tasks (e.g., invoice processing, spend pacing inputs, monthly business review decks), flagging risks and variances early, and ensuring efficient allocation of resources.
• Improve “ways of working” through templates, checklists, and process enhancements that increase speed, quality, and predictability of delivery.

Benefits

• health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans.
• various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources.
• generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level